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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Autoblog Podcast #418

Episode #418 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Brandon Turkus talk about the big news from the 2015 Chicago Auto Show, as well as the rumors that Apple is building its own car, codenamed Project Titan. Of course, the podcast starts with what's in the garage and finishes up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #418 Topics 2015 Chicago Auto Show Apple working on Project Titan electric car In The Autoblog Garage 2015 Porsche Macan Turbo 2015 Ford Expedition 2015 Nissan Juke Hosts: Dan Roth, Steven Ewing, Brandon Turkus Runtime: 01:23:23 Rundown Intro and Garage – 00:00 Chicago show – 30:08 Apple car – 51:42 Q&A – 59:16 Get The Podcast UStream – Listen live on Mondays at 10 PM Eastern at UStream iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes

2014 Porsche Panamera Diesel is something to torque about

Porsche has been in the business of slaying sacred cows for the better part of a decade, from venturing into the SUV space with the Cayenne to the four-door realm with its Panamera hatchback. And if those vehicles didn't leave brand purists apoplectic enough, Porsche has been adding diesel and hybrid power to its portfolio, thought to this point, neither alt-fuel motivator has made its way into the brand's sports car lineup.
Today's Frankfurt Motor Show effectively marks the second-generation of diesel power in the Panamera, and this updated 3.0-liter V6 features 300 horsepower (50 ponies more than last year) and a whopping 479 pound-feet of torque, available from 2,500 rpm. That power is achieved with a new higher-pressure, water-cooled turbo and redesigned engine internals that include a new crankshaft and pistons. The newfound increase is said to raise top speed to 161 miles per hour from 152, and drop the car's 0-62 mph time from 6.8 seconds down to 6.0. It also figures to be a better handler, with a new torque-vectoring rear differential borrowed from its gas-powered brethren and a reworked transmission for crisper shifts. The suspension has also been retuned, along with the updated 2014 visuals first revealed at April's Shanghai Motor Show.
No word yet on the North American sales prospects of this diesel Panamera, but we imagine that depends in part on how well the Cayenne diesel is selling.