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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

PSA: Mark Webber can't text and drive and neither should you

Texting and driving is dangerous. You shouldn't do it. We really can't stress that enough. But if you won't listen to us, maybe you'll listen to Mark Webber. The Australian driver is one of the most accomplished in motor racing. As Sebastian Vettel's former wingman at Red Bull, he won nine Formula One grands prix and scored over a thousand championship points. And now as the headline driver in Porsche's endurance racing program, he and his teammates behind the wheel of the 919 Hybrid are currently in the lead to win the 2015 FIA World Endurance Championship with just one round to go. Suffice it to say, then, that he knows a thing or two about the concentration it takes to drive. And it doesn't involve looking at your phone while doing so. To drive that point home (so to speak), he and Porsche put together this little public service announcement. It shows a distracted Webber piloting a 911 GT3 Cup around the Dubai Autodrome in the United Arab Emirates, messing up his racing line, missing his apices, spinning out, and nearly trashing the thing. Does the idea of looking at your phone while lapping a race track strikes you as ludicrous? Well, it should. But then, at the risk of coming across as preachy, so should the idea of texting while driving. Because if a racing driver should know better, so should you. Don't take our word for it, though... take it from Mark in the video above.

Porsche suspends ties with Maria Sharapova after drug test

Porsche has reportedly suspended ties with Maria Sharapova after the Russian tennis star failed a drug test. The German automaker stopped short of terminating its relationship with the athlete altogether as it awaits the results of a deeper investigation. The issue emerged at the Australian Open, where Sharapova reportedly tested positive for use of a drug called meldonium. Manufactured in Latvia and prescribed in many former Soviet Bloc countries, meldonium is used to treat heart conditions and improve cardiac circulation. It is not approved by the FDA for use in the United States, and the World Anti-Doping Agency added it to its list of prohibited substances at the start of this year. Sharapova admitted that she's been taking the medication for ten years now but that she did not keep up to date on the WADA's list. Since it is considered a prohibited substance, she's been excluded from participating in the Australian Open this year, and suspended from competition as of March 12. She was also scheduled to take part in the Porsche Grand Prix, a tennis event sponsored by the carmaker in Stuttgart next month which she will now apparently have to miss. One of the top-rated female tennis players in the world, Sharapova has served as a brand ambassador for Porsche since 2013. Other sponsors including TAG Heuer and Nike have also reportedly suspended their relationships with the athlete pending further investigation by the International Tennis Federation. Related Video: