1994 Porsche C4 Widebody 1 Of 238 Produced Guards Red No Reserve Auction !! on 2040-cars

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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

VW will reportedly offer cash to cheated diesel car drivers

If you're feeling burned by Volkswagen's decision to cheat on diesel emissions tests, you might get some compensation for your troubles. Sources for The Truth About Cars understand that VW will launch a "TDI Goodwill Program" that compensates diesel car drivers with cash in the form of prepaid cards. In the US, you'd get both a $500 universal card as well as a VW-only card worth $500 to $750. The automaker isn't confirming details just yet, but it tells the New York Times that it's planning an announcement on Monday. Dealers also tell the newspaper that they're aware of a program in the works, although they don't know the specifics. It may not include the expanded range of cars reportedly tainted by the scandal, though, since VW is denying claims that it cheated with some models. This isn't the only olive branch VW has been offering: it's been handing out deals to existing owners willing to hop into new vehicles, and there are more discounts than usual across the board. However, the goodwill effort would represent the first instance of VW directly compensating drivers who'd previously thought they were getting an eco-friendly machine. This isn't going to make up for years of unnecessary pollution, but it may represent the company's best hope of holding on to customers. This article by Jon Fingas originally ran on Engadget, the definitive guide to this connected life. ?> News Source: The Truth About Cars via The New York TimesImage Credit: Ralf Hirschberger/dpa via AP Earnings/Financials Green Audi Porsche Volkswagen Hatchback Wagon Diesel Vehicles Sedan vw diesel scandal compensation

Studiotorino shows new Cayman-based Moncenisio sports car

While the recent bankruptcy of Bertone shows that it has become very difficult to be a coachbuilder today, it seems there is still a business case in creating unique bodies for premium vehicles. Case in point, Studiotorino a small, Italian coachbuilder that has been creating limited-edition cars since 2005. Its latest creation is the Moncenisio, which debuted as a prototype at the National Automobile Museum of Turin on March 21. It's named after the 1902 Susa-Moncenisio race in Italy, the first automotive hillclimb in the world.
The Moncenisio begins life as Porsche Cayman S, and each car will be built to order with a planned production run of 19 examples. The chassis, mechanicals and engine are all left untouched. The only thing that Studiotorino alters are the body panels and interior appointments. Prices start at at a heady 145,000 euros ($200,420 US), plus the cost of the donor vehicle.
Architect Daniele Gaglione penned the shape of the Moncenisio, taking inspiration from the 1963 Porsche 904. The sports coupes receive carbon fiber pieces that replace the front bumper, side panels and rear bumper. Studiotorino also covers the rear side windows with welded metal panels. The design is still clearly a Cayman, especially from the front, but the extended roof and support pillars create a new look from behind, which features a new exhaust treatment and rear spoiler. The interior receives leather upholstery on the engine compartment cover, the partition between the engine and seats, ceiling and A-pillars. Scroll down to view a walkaround of the Moncenisio and read the full press release about it.