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Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Supercar 'Holy Trinity' raced at the track, drag strip, and to 186 mph

There was a time when we weren't sure if we'd ever get the Ferrari LaFerrari, McLaren P1, and Porsche 918 Spyder on the track together. Now, we've have a multi-part series dissecting how each supercar approaches all kinds of go-fast tasks. Supercar Driver (SCD) looks at their performances around the track, on the drag strip, and on a runway. SCD didn't get any help from the automakers, it used three cars all owned by one British gentleman, Paul Bailey. The first video has British Touring Car Championship driver Mat Jackson running all three around Silverstone. The second video takes the coupes to Santa Pod Raceway to run the quarter-mile. The third video runs them out to Bruntingthorpe Airfield for a drag race to 300 kilometers per hour (186 mph). We found that latter video especially interesting because SCD shows a graph of how fast each car hit speed marks, and it's interesting to see where the winner made up all of its time and the where the third-place getter lost its time. Nota bene, the McLaren is using its fly-paper sticky Pirelli P Zero Trofeo R tires. You'll find the first video in the series above, the second two videos below. If you still haven't had enough, then check out the Hyper 5 three-part series by Alejandro Solomon filmed at California's Thermal Raceway, starting with the Holy Trinity and adding the Bugatti Veyron Super Sport and Pagani Huayra. Chris Harris also did fantastic work around Portimao with the help of Marino Franchitti and Tiff Needell, with assistance from the factories. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ferrari McLaren Porsche Convertible Coupe Hybrid Luxury Special and Limited Editions Performance Supercars Videos porsche 918 spyder mclaren p1 ferrari laferrari

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.