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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Take a POV hot lap in the Porsche 918 Spyder

That title about says it all. This is a hot lap of the Circuit of the Americas in Austin, TX, with Porsche Works Driver Patrick Long at the wheel of a Porsche 918 Spyder. The camera is basically showing us everything that Long sees, making this not just one of the coolest 918 videos we've seen, but also one of the neatest laps of CoTA.
As Long peers through the bends, so will you. You'll see him fight the wheel, and find out just how difficult it is to hustle this hybrid hypercar around a world-class track at speed. It's pretty darn entertaining. There are also a few scattered shots of the 918's exterior just to break up the interior awesomeness, although we aren't exactly complaining about those. Take a look below for the short video from Porsche.

Tesla, Porsche and Genesis top Consumer Reports owner satisfaction survey

Tesla swept Consumer Reports' latest Ownership Satisfaction Survey results, notching the top spot among brands evaluated. Its Model S also netted the No. 1 spot among the top 10 most-satisfying cars. Porsche and Genesis, Hyundai's new luxury spinoff, rounded out the top three brands. The bottom of the rankings was anchored by Acura, while Mercedes-Benz notched the least-satisfying car in the survey with the GLA, proving that the results weren't equally kind to all luxury brands. Jake Fisher, director of automotive testing for Consumer Reports, told USA Today those brands suffered by introducing cheaper vehicles. The scores, on a 100-point scale, reflect whether owners say the vehicles from model years 2015 through 2018 met their expectations and whether they would buy the same car again. They measure ratings in six categories: driving experience, comfort, value, styling, audio and climate systems (what, no cupholders?). Effectively, it gauges how much people liked the car they bought. Reliability is not considered. The Honda Ridgeline outscored competitors in the compact pickup segment by a wide margin, while the Ford F-350 was among the top 10-ranked vehicles in the survey, the first time in at least five years that a pickup made it into the top 10, Consumer Reports said. In the brand survey, Chrysler rose four places to No. 4 on strong customer satisfaction with the Pacifica minivan, while Hyundai tumbled 11 spots to No. 24 and Lexus fell eight places to 18th. Rounding out the top 10 most satisfying cars were the Porsche 911, Chevrolet Corvette, Lincoln Continental, Mazda MX-5 Miata, Toyota Prius, Tesla Model X SUV, Honda Odyssey minivan and Dodge Challenger. Not surprisingly, most of those cars, and indeed most of the high-ranking brands, are those with strong brand loyalty, fan-like followings and/or those that strike a strong emotional chord with buyers. The full brand rankings are below. Tesla (90) Porsche (85) Genesis (81) Chrysler (78) Audi (76) Mazda (76) Subaru (76) Toyota (76) Honda (75) Lincoln (75) Mini (73) Ram (73) Kia (72) Chevrolet (72) BMW (72) GMC (72) Ford (70) Lexus (70) Volvo (69) Dodge (68) Jeep (68) Mercedes-Benz (67) Volkswagen (67) Hyundai (67) Buick (66) Cadillac (64) Infiniti (60) Mitsubishi (58) Nissan (58) Acura (58) Related Video: Green Genesis Porsche Tesla Ownership satisfaction