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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Porsche updates 919 Hybrid LMP1 for 2015 assault [w/video]

Last season, Porsche returned to the top level of endurance racing with the 919 Hybrid, picking up a mantle that has seen the German marque win the 24 Hours of Le Mans a record sixteen times – more than any other manufacturer ever to compete at the legendary French race. Of course, Porsche didn't beat its sister company Audi right out of the box, but managed to win the last race in the FIA World Endurance Championship in Brazil before the season was done. This year it undoubtedly hopes to do even better, and this is the machine with which it will endeavor to take the top honors. Newly revised and optimized for the 2015 season, the new 919 Hybrid was just revealed on the eve of the first test session of the season at the Paul Ricard test track in the South of France. It may look largely the same as the model it succeeds, but benefits from numerous advancements made to help Porsche catch up with Audi and Toyota. For starters, Zuffenhausen has opted to step up to the eight-megajoule category, favoring the electric side of its hybrid powertrain over the internal combustion engine. So the compact 2.0-liter turbocharged V4 now drives in excess of 500 horsepower to the rear wheels, and the electric motor – powered by two energy recovery systems and a liquid-cooled lithium-ion battery – kicks in upwards of 400 hp to the front wheels. The rest of the package has been comprehensively updated as well, giving it a lower weight, improved rigidity, revised suspension and reshaped aerodynamic elements. Porsche will field two cars at most of the races this season, but will increase its team to three cars for certain races – one in black, one in white and one in red. Following the "prologue" test session at Paul Ricard this weekend, the season kicks off with the 6 Hours of Silverstone on April 12, when the new Porsche 919 Hybrid will take on the similarly revised Audi R18 E-Tron Quattro and Toyota TS040 Hybrid for the first time in earnest. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. FIA World Endurance Championship (WEC) LMP1 presentation 2015 Porsche 919 Hybrid – proven base was extensively optimised Suttgart. At the Paul Ricard Circuit in France today, Porsche presented the second generation of its Le Mans Prototype 919 Hybrid race car as a technical evolution in a three-colour concept. Porsche also confirmed it will switch to the highest of the four energy categories in the LMP1 class.

Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.