1987 Porsche 911 Leather on 2040-cars

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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Malaise Era All-Stars

A few weeks ago, we bid a fond happy 40th anniversary to the automotive dark ages of 1973-84 that have come to be known as "The Malaise Era" - the performance ice-age when 160 horsepower was a lot and a 0-60 time of under 10 seconds was remarkable. Like music in the 1980s, everything in automobiledom didn't suck, however. There were a few bright spots. Here are five of our favorites:
1976-79 Porsche 930, aka 911 Turbo Carrera (above)
Photo Credit: Dorotheum

1973 Porsche 911 Carrera RS takes center stage with Petrolicious

Today, one of the most exciting track toys available is the Porsche 911 GT3. Its forbearer, though, was an altogether different beast that was every bit as exciting. Yes, we're talking about the old 911 Carrera RS that blessed the early 1970s. With a mere 1,580 cars built, meant specifically to satisfy the FIA's homologation requirements, the RS is one rare pre-Malaise era cars.
Complete with a 2.7-liter flat-six engine, this RS of Mark Haddawy is one of the earlier examples of the breed (later cars received a larger, 3.0-liter engine). Still, it can scamper to 60 miles per hour in a very respectable 5.6 seconds and will happily hit 150 mph in a straight line. Sporting Porsche's iconic duckbill rear spoiler, the equally iconic Fuchs wheels, as well as slew of options, as Haddawy points out, each of the nearly 1,600 RS models is its own unique iteration on the Porsche performance formula.
Take a look below for the latest video from the crew at Petrolicious.