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Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Porsche offers detuned Boxster and Cayman 211 in Europe

Looking at a new Porsche Boxster? First of all, we commend you on your choice, because in its latest iteration, the Boxster has sped out from under the shadow of the 911 and into its own. But now to choose: do you get the base model with 265 horsepower, the Boxster S with 315 hp, or the top-of-the-line Boxster GTS with 330 hp? It's a daunting question, considering the $10k+ price gap between each model that you could put into the gas-and-rubber jar. Same goes for the Cayman, albeit with ten more horses across the board. But as if that's not confusing enough, there appears to be another player on the field. (That is, at least, in certain European markets.)
Appearing on the company's Belgian and Norwegian sites are the Boxster 211 and Cayman 211. As you might have guessed, they pack a less substantial 211 horsepower, undercutting what we know as the base models. Instead of using a smaller engine, though, the Boxster and Cayman 211 get the same 2.7-liter boxer six, just with less power.
As a result, they're a bit slower off the line: the Boxster 211 takes between 6.1 and 6.4 seconds to get to 62, depending on exact specifications, compared to the 5.5- to 5.8-second range for the 265-hp Boxster, while the Cayman 211 is quoted at 6.2 seconds versus the 275-hp Cayman's 5.4 to 5.7 seconds. Fuel consumption and emissions, on the other hand (and as you'd expect), are better in the 211. But while Porsche Norway charges around $10k less for the 211 models, Porsche Belgium charges the same for the 211 models as it does for the next most powerful versions (from which they appear to be visually indistinguishable).

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?