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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche completes production of 918 Spyder

Porsche is closing another chapter in its history as production of the 918 Spyder has officially come to an end. The only remaining question is: what comes next? The 918 was the latest in a long line of flagship supercars from the German automaker, starting with the 904 Carrera GTS, continuing on through the 959, 911 GT1, and Carrera GT. Each was a technological game-changer for Porsche, just as the 918 Spyder will surely be remembered. With the hybrid roadster now zipping off into the annals of history, all eyes will be fixed on Zuffenhausen to see what it does next. And though it may not be much to go on, we've already begun seeing some hints at what that could be. Last week Porsche released a solitary teaser image showing its next-generation sports car, covered and parked alongside the Le Mans-winning 919 Hybrid LMP1. Just what's under the cover, Porsche isn't saying, and didn't respond to our repeated inquiries for comment. However the signs point towards a mid-engined supercar – not unlikely to pack a hybrid powertain once again – positioned closer to the likes of McLaren 650S and Ferrari 488 GTB than the outgoing 918 Spyder, which faced off against the McLaren P1 and LaFerrari. If that turns out to be the direction Porsche takes with its upcoming new supercar, as has long been anticipated, it would hardly be unprovoked. McLaren recently launched the 570S as part of its new Sport Series to take on the Porsche 911 Turbo, and Ferrari is once again rumored to be pursuing the same with a new Dino. While the specifics may remain cloudy for the time being, what is crystal clear is that things are about to get very interesting in the battle between Porsche and its rivals. Related Video: Porsche super sports car with hybrid drive reaches its limited edition volume of 918 units Porsche finishes production of the 918 Spyder technology pioneer Stuttgart. Today, the chequered flag marked the finish: after 21 months of production time, the final Porsche 918 Spyder came off the line in Stuttgart-Zuffenhausen according to schedule. But the legacy of this technology pioneer will reach far beyond its production time. Future generations of sports cars will benefit directly from innovations of the 918 Spyder. The 918 Spyder was systematically developed to be a performance hybrid with plug-in technology. The hybrid super sports concept car made its debut at the 2010 Geneva International Motor Show where it met with overwhelming approval.

Porsche Exclusive showcases custom-order 911 Turbo Cabrio

Porsche is one of the most profitable automakers in the business. In fact, it's said to make about $23,000 on each car it sells, thanks in no small part to an options list that can send the sticker price accelerating quicker than one of its own sports cars. But there are always those for whom even the extensive option list won't be enough, and for just such customers, there is Porsche Exclusive.
The division in Zuffenhausen is tasked with creating even more individualized examples of Porsche vehicles, and it recently did up this 911 Turbo Cabriolet - which, at $160,700, is already one of the most expensive Porsches you can order this side of a 918 Spyder: more than any Boxster, Cayman, Macan or Cayenne, any Panamera other than a Turbo S or Executive - not to mention any other 911 short of a Turbo S.
This particular demo vehicle features a Slate Grey paint job and red interior decked out in more leather than an S&M dungeon - which, come to think of it, would probably be less financially painful than ordering up this car from Porsche Exclusive.