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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Porsche Cayenne spied unconstrained by camouflage

Meet the facelifted Porsche Cayenne. Our eagle-eyed spy shooters captured this example of Porsche's freshened SUV virtually devoid of camo, giving us our clearest look yet at what the eventual mid-cycle work will do to the strong-selling Cayenne.
The overall changes do, indeed, look minor, with a reprofiled intake being the most obvious item. The headlights are still covered, so we don't know what kind of jeweling has been done, but the shape does appear identical to the current model. Overall, the changes appear totally in line with a mid-cycle refresh.
As we explained previously, a plug-in Cayenne is on the way. It will join a crop of engines that is likely to be similar to what's on offer today, with naturally aspirated, turbocharged, hybrid and diesel variants released over time.

Porsche 918 Spyder already almost sold out?

Still planning on getting your hands on a Porsche 918 Spyder? You'd better act quickly, because word has it that the hybrid hypercar is nearly sold out.
While Porsche has reportedly only delivered a little over 30 of the 918 examples of the Spyder it plans to manufacture in total, Automotive News says that production is sold out through late March or early April - just a few months shy of when production is set to wrap in July.
That's pretty impressive for a car with a base price of almost $850,000, especially one requiring a $200,000 deposit just to get your name on the list. Still, that sum is significantly less than its competitors get for the McLaren P1 or LaFerrari, both of which sell for over a million (if you can actually get on one at that price), though in fairness, production of each is limited to less than half of the 918 Spyder.