1983 Porsche 911 on 2040-cars

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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Chevy Corvette Stingray defeating rivals where it matters most

Everything is coming up roses for the award-winning Chevrolet Corvette Stingray, as new data from the North American Dealers Association dissected by GM Authority reveals that America's sports car is handily outselling two of its more expensive rivals.
Through June of 2014, the NADA notes that the Corvette has rung up 17,744 sales, handily besting the Porsche 911 and positively spanking the SRT Viper. Of course, you're sitting there thinking, "Corvette is outselling the much more expensive Porsche and Viper. Sky blue, water wet." But what's impressive here is just how thoroughly the Chevrolet is beating its two rivals, with this data serving as a testament to just how popular the seventh-generation sports car has become.
So far this year, Porsche has managed to move 5,169 911s, according to NADA. Considering that the base model starts at nearly $15,000 more than the most heavily optioned Stingray, and that Porsche owners have a vast, expensive options catalogue to select from, Stuttgart's sales are still plenty impressive in relation to the nearly 18,000 Corvettes sold.

Porsche 911 Targa 4S special makes us want to go Dutch

There's a long list of things that make us love the Netherlands, and not all of them involve activities that would be illegal in most of the United States. Like this latest special edition Porsche 911, for example. Unveiled at AutoRAI 2015 – Holland's premier car show that opened last week – the Porsche 911 Targa 4S Exclusive Edition celebrates the 50th anniversary of Zuffenhausen's iconic partial convertible. It's decked out in Gulf blue, but instead of contrasting with bright orange, nearly everything else on this special Elfen is blacked out: The 20-inch Fuchs-style alloys, the throwback quarter-panel racing stripes, the LED headlight frames... everything but the signature Targa roof bar, which keeps its brushed metal finish. The interior is rather more subdued than you'd find on most special editions, with throwback houndstooth fabric seats and silver stitching. Power comes from the 3.8-liter boxer-six driving 400 horses to all four wheels through a seven-speed dual-clutch transmission. The Sport Chrono Package Plus, a sports exhaust, adaptive suspension and Bose audio system are all fitted as standard. Options include carbon-ceramic brakes, a seven-speed manual transmission and a 30-horse Powerkit. As the name suggests, though, this is a rather exclusive edition indeed. All fifteen examples will be made available exclusively in the Netherlands, priced from ˆ223,230 with the PDK or ˆ229,500 with the manual. That's more than you'd pay for a 911 Turbo Cabrio in the same country, and works out to more than $240k at today's conversion rates. Related Video: Speciaal voor Nederland: Porsche 911 Targa 4S Exclusive Edition - Zeer exclusief uitgevoerde 911 Targa 4S in Gulfblauw - 15 exemplaren om 50 jaar 911 Targa te vieren - Debuut op de AutoRAI Leusden, 16 april 2015 – Porsche Nederland presenteert op de AutoRAI 2015 de 911 Targa 4S Exclusive Edition. Dit model wordt in een oplage van 15 exemplaren door Porsche Exclusive geproduceerd om '50 jaar Targa' te vieren. Alle modellen zijn uitgevoerd in het herkenbare Gulfblauw met accenten in hoogglans zwart en lichtmetalen wielen in het klassieke 'Fuchs-design'. Elke 911 Targa 4S Exclusive Edition wordt geleverd met een fotoboek van de auto en het productieproces. Aansluitend aan de AutoRAI start de levering. De 911 Targa 4S Exclusive Edition is er vanaf ˆ 223.230. De 911 Targa 4S Exclusive Edition is speciaal voor de Nederlandse markt ontwikkeld ter ere van 50 jaar Targa.