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2016 Porsche 911 GT3 RS looks even better in the flesh [w/video]

You should never, ever, ever buy a new Porsche 911 GT3 when it first comes out. That's not to say it's somehow bad. It's just that the debut of a new GT3 is, almost without fail, followed by a GT3 RS. GT3: good. GT3 RS: better. This is the latest hot 911, and it comes out shooting with a 4.0-liter flat-six, complete with 500 horsepower and 338 pound-feet of torque. As we explained earlier this morning, sitting behind the wheel of the GT3 RS means 60 miles per hour is just 3.1 seconds away. That is, frankly, a hilariously fast time for a rear-drive, naturally aspirated vehicle with just 500 hp. Consider the new Ferrari 488 GTB, if you will – it has an extra 160 horsepower, (probably) two turbochargers and two more cylinders, and it's only a tenth of a second faster to 62 than the Porsche is to 60. Any Porsche worth its salt will be as rapid in the corners as it is on the straights, and the GT3 RS is no different. It managed to trim five seconds off the standard GT3's Nurburgring time, thanks in part to Porsche's dedication to weight reduction. It's down 22 pounds on the standard car, thanks to magnesium and carbon fiber components. On top of that, Porsche pushed the aerodynamics with a track-ready rear wing and a fairly substantial front splitter. Of course, you know all of this, because we covered it this morning. Still, it seemed worth recapping as we delivered our very own, live-from-Geneva photos of the 2015 Porsche 911 GT3 RS. Take a look. Related Video: Porsche 911 GT3 RS: the Ultimate 911 for High-Performance Drivers Atlanta. The new Porsche 911 GT3 RS breaks down the barrier between road-going sports cars and race cars. It is equipped with the maximum amount of motorsport technology that is currently possible in a street-legal 911 suitable for everyday driving. Extensive modifications to its drivetrain, aerodynamics, and lightweight design take performance to an even higher level than the 911 GT3. With a Nuerburgring Nordschleife lap time of seven minutes and 20 seconds, the new 911 GT3 RS surpasses the 911 GT3 by five seconds, making it the fastest current generation 911 on the famous German racetrack. The 911 GT3 RS is celebrating its world premiere at the 2015 Geneva International Motor Show. Motorsport expertise is the driving force behind this superior performance. The 911 GT3 RS is powered by a four-liter six-cylinder engine developing 500 hp and 338 lb.-ft. of torque, combined with a specially developed PDK transmission.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche planning something track-focused for Geneva [w/poll]

At the 2015 Geneva Motor Show next month, Porsche has confirmed that it will be showcasing two potentially exciting new models: One is the new Cayman GT4 we've already seen, but we don't know what the other will be just yet. All the German automaker is saying at the moment is that, "the second new model is another exceptional Porsche that sets new standards on the racetrack" and that "this vehicle confirms the sports car manufacturer's commitment to high performance sports cars that manage a very special link between everyday driving and motorsports." Given those two statements, we can probably rule out a crossover or sedan at one end of the spectrum or a purely competition-spec racer at the other. The likelihood is, then, that Porsche's surprise for Geneva will be the new 911 GT3 RS. But then it could be the Boxster-based convertible counterpart to the Cayman GT4 (whether dubbed Boxster GT4, Boxster Spyder or something else), or even a track-tuned version of the 918 Spyder to take on the McLaren P1 GTR and Ferrari FXX K. We'll just have to sit tight to find out, but you're welcome to read the press release below and tell us what you think Zuffenhausen has in store for us at the Swiss expo this year. Double world premiere at the Geneva International Motor Show 2015 Porsche shows two new high-performance cars for the first time Stuttgart. Dr. Ing. h.c. F. Porsche AG is celebrating the world premiere of two extreme sports cars at this year's Geneva International Motor Show. The new Cayman GT4 is the first high-performance sports car belonging to the GT family that is based on the mid-engine coupes. Clocking a lap time of seven minutes and 40 seconds on the North Loop of the Nurburgring, the new entry-level model makes a great debut. The second new model is another exceptional Porsche that sets new standards on the racetrack. The world premiere will take place during the Porsche press conference at the Palexpo Arena in Geneva at 11:30 (CET) on March 3, 2015. A live webcast will be available in German and English on: http://porsche.gomexlive.com/. This vehicle confirms the sports car manufacturer's commitment to high performance sports cars that manage to make a very special link between everyday driving and motorsports. These two premieres continue Porsche's tradition of presenting motorsport highlights at the spring car show on the shores of Lake Geneva. The 911 GT3, 918 Spyder and 919 Hybrid all celebrated their debuts in Geneva in recent years.