1979 Porsche 911 Targa on 2040-cars

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2014 Porsche Cayman S

Second Fiddle Moves To First Chair
In the interest of full disclosure and a bit of bloodletting, allow me to admit that while I've always coveted the Porsche Boxster and its hard-hatted Cayman cousin, I've never really warmed to them visually. They've always had a certain push-me, pull-you, can't-decide-which-way-they're-going aesthetic that I've never really wrapped my head around. Porsche achieved the same thing with the original 550 Spyder's overturned bathtub bodyshell that would come to inspire the Boxster, but somehow that classic's even more symmetrical nature works for me. Fast-forward to this third generation, and at least for this enthusiast, Porsche's manchild has well and truly come of age as a design.
It's all there - a piercing stare thanks to squircle headlamps inspired by the 918 Spyder hypercar, newfound directional thrust afforded by a longer wheelbase and elongated greenhouse, and muscular rear haunches with a wider stance emphasized by larger side ductwork and snubbed overhangs. The body's teardrop shape terminates with an active spoiler that integrates into a gorgeous arc with the taillamps like a budding ducktail nod to 1973 911 Carrera RS. Despite casting a longer shadow than its predecessor, the 2014 Cayman still looks tidily proportioned, smooth and wieldy, the perfect skipping stone to ricochet down a canyon river road.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

All Porsche 911s to get turbos in 2015?

Currently, Porsche builds two turbocharged 911s - the Turbo and the Turbo S (and their cabriolet counterparts). The rest of the 911 range, meanwhile, is motivated by either 3.4- or 3.8-liter flat-sixes of varying outputs. This clear separation could be set to change in the very near future, though, as rumors continue to swirl that Porsche's rear-engined range could switch exclusively to turbocharged power.
This time, it's Car projecting that the 911 range will go turbocharged as part of a mid-cycle refresh, with the base Carrera's 3.4-liter dropping to 2.9 liters and adding an iron lung, bumping the entry level 911 up to 400 horsepower. Yes, a 400-horsepower, entry level 911. The Carrera S, meanwhile, will retain its 3.8-liter engine, but will also benefit from turbocharging, increasing output to 530 horsepower and 520 pound-feet of torque. So basically, it sounds like the current, 520-hp 911 Turbo will become the next Carrera S.
What does that mean for Porsche's traditional high-performance models? Well, it's a safe bet that the Turbo, Turbo S and eventual GT2 will be producing seriously huge power figures. Based on pure speculation, we wouldn't be shocked to see a 600-hp Turbo, with the S and GT2 increasing output markedly from there.