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Updated J.D. Power APEAL study shines on VW Group, Chevy

J.D. Power has just revealed the results of its 2013 APEAL Study, which looks at which brands have the most appealing cars based on sales figures, dealer inventory, brand loyalty, transaction and trade-in prices. The study was revamped for 2013, and places a larger focus on the new tech and infotainment options available to customers. All told, study participants gauged their vehicles on 77 different attributes, delivering a score out of a 1,000 points.
The Volkswagen Group had the greatest success of any corporation, topping the APEAL rankings with the Audi Allroad, Porsche Boxster, Porsche Cayenne, VW GTI and Passat. Chevrolet had the highest number of awards for a single brand, though, with the Avalanche, Sonic and Volt all taking home a prize.
The best brand overall was Porsche, which scored 884 out of a possible 1,000 points. The top Japanese brand was Lexus with a score of 847, while the top American brand was Cadillac, at 841. The best mainstream brand was Ram, which received a very respectable 817. The industry average for this year's study was 795, with 16 brands, all of which were mainstream, falling below the average.

Porsche 918 Spyder to birth stretched 2+2 version?

Porsche is known for its ability to spin off a litter of variants from a single model, and according to a report in Automobile the 918 Spyder (pictured here) might not be spared the house trick. Having taken too many brains and too much money for too much time, company chiefs are said to be examining ways to get more for their development euro out of the supercar, and Plan A is apparently otherwise known as Plan 984. That would be a four-seater, rear-wheel drive supercar that uses a stretched mold of the 918's carbon fiber tub, keeping the V8 in the same mid-mounted place and costing around 350,000 euro.
That would be less than half the MSRP of its inspiration, but the details don't sketch out a car that's just half as good. Automobile speculates it would get something like 700 horsepower in order to best the coming 911 GT2, and about 440 pound-feet of torque. The 984 is quite a ways short of being confirmed; even though a full-size study is said to exist, it's like the 918 would need to become a bigger sales hit for the 984 to happen.
The 984's fortunes don't change those of the 960, the supercoupe Porsche is building to challenge Ferrari. Its potential specs haven't changed since the last report in January, power coming from a 5.0-liter, twin-turbo, eight-cylinder boxer engine with something like 650 hp pushing a curb weight of roughly 3,100 pounds. The means a suspected 0-to-60 mile-per-hour time of 2.5 seconds.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?