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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Evo pits BMW M3 against Porsche Macan in drag battle

If you want to move five passengers in very rapid fashion and you've got a $75,000 budget, two newly introduced four-door models immediately come to mind - both are the highest performing vehicles in their respective segments. But which is faster off the line, to the 60-mile-per-hour benchmark or flat-out over an even longer run? Evo took both to paved aircraft runway to find out.
In lane one we've got the all-new Porsche Macan Turbo, which boasts a twin-turbocharged, 3.6-liter V6 rated at 400 horsepower and 406 pound-feet of torque. The Porsche is fitted with a seven-speed, dual-clutch gearbox, and the 4,244-pound crossover has the traction advantage of standard all-wheel drive. In lane two is the all-new BMW M3, powered by a twin-turbo 3.0-liter inline-six rated at 425 horsepower and 406 pound-feet of torque. It is also equipped with a seven-speed, dual-clutch gearbox, but only the rear wheels of the 3,595-pound sedan are driven. Both the BMW and Porsche arrive with launch control, which helps to remove driver error off the line.
Which automaker's launch control system is better off the line? Does all-wheel-drive grip give the crossover the advantage it needs to overcome its adversary's power-to-weight advantage? Will aerodynamics factor into the results? Which would you put in your garage, and why? The video may surprise you.

Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.