1976 Porsche 911 S Targa on 2040-cars

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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche 918 Spyder pre-production version in all its almost-done glory

Porsche continues the long tease of its upcoming 918 Spyder, with the latest instantiation here at the Pebble Beach Concours, with the car presented in pre-production form to the throngs on the golf course.
Just a few days ago Porsche dropped an image of the car on its official Twitter feed. True to that leak, this 918 looks damn near what we expect the full customer version to be when it is officially debuted in Frankfurt. The neon-green brake calipers are items new to this version of the 918, and seem to be an identical color to those found on the Panamera S E-Hybrid.
When it shows up as a drivable piece, expect the Porsche supercar, with its gasoline-electric drivetrain, to be pretty insane. Horsepower in excess of 800 ponies will be available with a toe-tap, while the price of entry is expected to come within shouting distance of $850,000. A good deal for Porsche to bring the thing to Pebble then, where buyers with that kind of cash are think on the ground (and most likely wearing sherbet-colored trousers).

Supercar parade entering highway is mesmerizing

In what must have looked and sounded to motorists on the M6 like an invasion of The Swarm, a parade of 50 enthusiast gems leaving a charity event were caught shooting down the on-ramp and merging into traffic. There were plenty of Porsches joining the 959 and Ducktail above, Aston Martins going back to the badboy V8 of the last millennium, a Ferrari Testarossa, a TVR and numerous other Easter eggs.
There were not, however, plenty of turn signals, with someone counting just five among the fifty engaging in proper use of the blinker. One reason put forth for that is the same reason we're posting this video, which is from last Summer, below: "because supercar." Enjoy.