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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche GT division rules out AWD, SUVs

Any German automaker worth its lap times needs a performance division. Mercedes has AMG, BMW has the M division, Audi has Quattro GmbH with its S and RS models... even Volkswagen has its R line of hot hatches. And though Porsche is a performance automaker unto itself, even it has a performance division. It's called Porsche GT, and though it's been branching outside the 911 range lately, don't expect it to wander too far. According to Car and Driver, which spoke recently with Porsche GT boss Andreas Preuninger and R&D chief Wolfgang Hatz, there are limits to what the division will do. And while those limits may have been broadened to include technologies like turbocharging and dual-clutch transmissions, they won't stretch as far as all-wheel drive. Take a look at the previous-generation 997 and what separated the 911 GT2 from the 911 Turbo was principally its all-wheel-drive system. Porsche GT isn't planning on doing a GT2 this time around – the new GT3 RS occupying that territory on its own – but the next generation (whether it wears the number 2 or 3) will likely go turbo along with most of the rest of the 911 family. The exclusion of all-wheel drive from the Porsche GT parts bin also means that the division won't be taking on the company's SUVs like the Cayenne and Macan. So the Cayenne GTS will be as extreme as it gets, taking on the likes of the BMW X5 M, Mercedes GL63 and Audi SQ5 without the help of Zuffenhausen's racing department. We can't expect the PDK to stick around though, so to speak. Though the new Cayman GT4 packs a manual transmission, the 911 GT3 and GT3 RS have dual-clutch gearboxes. Moving forward, Preuninger says they'll leave it up to prospective customers to decide which type of transmission they'll build into their most extreme performance models.

Porsche 911 GT2 RS vs. Mercedes SLS AMG Black in battle of who can shred more rubber

We might be looking at the end of an era in European performance models. Mercedes-Benz is doing away with the SLS in favor of a rumored smaller and cheaper SLC, and Porsche has said that a new 911 GT2 isn't necessarily a sure thing, which means another 911 GT2 RS is even farther away. In its latest video, Evo's Jethro Bovingdon pits the ultimate versions of these German sports coupes against each other and finds two of the fastest cars the magazine has ever lapped around its track.
In one corner, there is the Mercedes SLS AMG Black Series that sits as the pinnacle of the company's halo model. It relies on the classic setup of a V8 mounted in front powering the rear wheels. On the other side, there is the 911 GT2 RS with a turbocharged flat-six mounted at the back, spinning the rear wheels. It was conceived to be Porsche's ultimate expression of a turbocharged 911, and while it's a few years old, Bovingdon shows that it's up to the task of racing a more modern rival.
Both of these rear-wheel-drive monsters are more than capable of some fantastically smoky power-slides, but they also show how great the last generation of sports cars was. Scroll down to check out the video.