1968 Porsche 911 on 2040-cars

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2012 TechArt Porsche 911 is visually dazzling, both inside and out

One way to ensure that your brand-new Porsche 911 (a.k.a. 991) won't look like the one in your neighbor's driveway is to give TechArt a call. The famed German tuner has rolled out its version of the latest Carrera and Carrera S at the Geneva Motor Show and trust us, it won't be mistaken for anything from the factory in Stuttgart.
Up front, TechArt has fitted its own unique two-part spoiler with integrated splitter while more aggressive side skirts adorn the rocker panels. The rear has a new lower diffuser, wrapped around the TechArt exhaust, and a large fixed rear wing (complete with an integrated third brake light). Look more closely to notice the subtle trim panels on the exterior mirrors and front headlights. The wheels are lightweight forged 20- and 21-inch alloys with matching paint on their rims.
Inside the heavily modified cabin are even more drastic enhancements (let's say TechArt has gone over the top). Don't let the aluminum pedals be a distraction as you inspect the black Alcantara and high-grade leather covering nearly every square inch. Flirting with gaudy, the dark upholstery is contrasted by vehicle-color-coordinated stitching and painted trim splashed throughout. However, the icing on the cake is an insanely thick TechArt three-spoke sports steering wheel.

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Next-generation Panamera will spawn variants, Sport Turismo in the running

A few years ago it took actual willpower not to consider what kinds of cool derivatives Porsche could make with the Panamera. Our fancies were helped by patent drawings of a Panamera convertible, rumors of a two-door 928 GT and internal Porsche sketches of such a car, and report after report after report that the current, second-generation Panamera would begin to expand the family. That hasn't happened, but according to a new report in Auto Express, the next Panamera will be the one to begin the bifurcation. Wolfgang Hatz, the brand's head of research and development, told the mag that, "We have prepared it for a lot of derivatives, personally I like very much the Sport Turismo." The Panamera Sport Turismo, remember, was the hybrid, concept wagon that rolled into the 2012 Paris Motor Show and made everyone ask, "Why didn't you build this design from the beginning?" It could have been Hatz's English, but after professing his ardor for the Sport Turismo, the executive said, "But there is a good chance for more derivatives." We're not sure if that means the Sport Turismo is all but approved, or if he was speaking of the third generation Panamera's new MSB platform in general. Even though Hatz mentioned a coupe and convertible, it sounds like that latter variant won't be happening, Hatz saying that the brand already has the Boxster and 911 Cabriolet. We're willing to forgive that omission – who's really looking for a four-door convertible, anyway? – and welcome the Sport Turismo first if Hatz will please please please get us a new 928.