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Porsche offering short-term loans to Macan waitlisters

Walk into a Porsche dealer today, place an order for a Macan and you'll be looking at a waiting period of six months or more before you can expect delivery. That may be common enough for high-end European automakers, but the Macan is meant to lure new buyers to the brand, and the waitlist could be enough to deter them from sticking around.
The solution? Offer to lease them a Boxster or Cayman until their new Macan arrives. Shorter in term that the usual new-car lease, these six-month terms are designed to keep buyers from turning their backs, all the while experiencing the kind of vehicle Porsche does best.
Of course it doesn't hurt that the dealer then gets a used sports car to sell again once the short-term lease is up. And we wouldn't be surprised to see some buyers asking to hold on to their mid-engined sports car for a little longer, either.

Watch a Porsche 918 Spyder being built by hand

No music track, no dialogue, no voiceover, just a group of women and men in a very clean room in Zuffenhausen assembling the Porsche 918 Spyder. It's the antidote to the adrenaline that the open-topped hybrid coupe encourages in most enthusiast bloodstreams, but this nearly-11-minute video is the most captivating B-roll we've seen in a while. From hand-sewn leather to hand-wrapped trim, monococques being wheeled about, the copious use of shims and the rear brace being fitted over the engine, plus the Christmas-like joy of opening a box of body panels, it's all in there. You can't buy a new one anymore, but you can see how they're built for those who did buy them in the video above. Related Gallery 2015 Porsche 918 Spyder: First Drive View 51 Photos Related Gallery 2015 Porsche 918 Spyder Factory Tour View 28 Photos News Source: Cars via YouTube, Road & TrackImage Credit: Copyright 2014 Michael Harley / AOL Green Plants/Manufacturing Porsche Convertible Hybrid Luxury Performance Supercars Videos porsche 918 spyder zuffenhausen

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: