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Porsche celebrates Le Mans return with Martini edition 911

If we've said it once, we've said it a hundred times - but we'll gladly say it again: there are few racing liveries as iconic as Martini. And while those stripes have adorned countless Lancia and Ford rally cars, grand prix racers (like the latest Williams) and even speedboats, they remain inexorably tied to Porsche. Fortunately that point is not lost on Porsche itself, which has lately put them on its own 918 Spyder, race-spec 911 and all manner of merchandise. And this is the latest.
To celebrate its return to Le Mans this year, Porsche Exclusive is offering this special Martini Racing Edition. It's based on the 911 Carrera S, which means the more potent 3.8-liter flat six with 400 horsepower, but upgrades, as you might have guessed, with a whole mess of Martini Racing stripes and logos, along with the Aerokit Cup front and rear spoilers. The badges and stripes abound inside as well, where you'll also find such optional extras as the Porsche Communication Management system, Bose audio and black leather electric sport seats.
Porsche is offering the 911 Carrera S Martini Racing Edition in either white or black, but unfortunately not in our market - just in Europe, China and Latin America. Those who miss out will (in certain markets anyway) be able to order the decal set separately though. Feel free to read more in the press release below.

A 1985 Ford Escort for $915,000? If it was owned by Princess Diana

What makes a used car worth more than the car itself? If it was owned by John Lennon. Or Muhammad Ali. Michael Schumacher, perhaps, or Stirling Moss. This year’s edition from the Hagerty organization of its “Power List” makes for amusing reading even if youÂ’re not on it. But you can make believe that you are. Essentially, the list, which was launched only last year, tracks the impact of celebrity ownership of a vehicle on its value, as measured by its worth at auction. Nearly 400 sales of celebrity cars and bikes have been analyzed from around the world by Hagerty using market data and “expert” analytics. Hagerty is aware, certainly, that famous folks — from royalty, sports, movies and music — grab gobs of attention from ordinary people. ThatÂ’s why the 2023 Power List comprises these categories: Art Cars, Racing Drivers, Movies and TV, Musicians, Royalty, Screen Stars, Sporting Icons. But you don't have to be a rock star or a F1 pilot to get listed: Princess Diana, besides an Escort Turbo RS that she owned between 1985 and 1988, numbered a convertible 1994 Audi 80 Cabriolet and a Jaguar XJS Cabriolet among her rides. HereÂ’s a look at some of the more notable entries: Racing driver category: In pole position was an unlikely titleholder, a 1976 Ford Bronco. This was the car bought new by legendary Canadian Formula 1 driver Gilles Villeneuve and untouched since his death; it sold at the Aguttes auction in Paris last December for $148,000, a huge 210% increase over the $47,800 that Hagerty would value a regular example in the same condition. Just a note: The list doesnÂ’t include race cars, only vehicles kept privately by the drivers. Musicians: A 1974 Rolls-Royce Silver Shadow had been Freddie MercuryÂ’s personal chauffeur-driven transport from 1979 until his death in 1991. Without celebrity ownership, Hagerty would value the Silver Shadow at a lowly $9,500, a car that would take a lot of time, effort and money to restore properly. But add in MercuryÂ’s aura and bids ended at $362,500. “ItÂ’s no surprise that MercuryÂ’s car dominated our Musicians list on the 2023 Hagerty Power List,” the company said. Movies and TV: For those readers now emerging from hibernation since 1968, the news is that the historic Highland Green Mustang from “Bullitt” remains at the top of the Power List for the second year running.

Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.