2022 Porsche 718 Gt4 Pdk Carbon Buckets! Sport Chrono! Pdls+! Rotif on 2040-cars

Auto blog

Petrolicious details why the Porsche 911 is something special

The Porsche 911 is a special car, if for no other reasons than it's been continuously produced since 1964, with nearly every generation regarded as being at or near the top of its class. But why the rear-engined icon has done so well among enthusiasts and regular drivers alike can't always be explained easily. To truly understand the 911, you have to experience the whole package, and that means driving one.
While just about every publication has raved about the Porsche, commercial director, race driver, photographer and 911 owner Jeff Zwart explains to Petrolicious why he was drawn to the legend as a young child, and why he still loves them today.
Zwart's professional and personal life are inextricably linked to the 911, and hearing him talk about the car and its history makes for fascinating viewing. Watch the video below to hear Zwart's story and see him drive a couple examples from his collection: an early 911 and the 964-generation Carrera 4 he won Pikes Peak with for the first time - a car that happens to be equipped with the 959 Paris-Dakar's fascinating torque-split transmission. Enjoy!

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Automakers paying Chinese dealers for lower-than-expected sales

The Chinese dealers vs. foreign manufacturers story won't quit. It began with a story on the struggles faced by FAW-Toyota joint venture dealers, with supposedly 95 percent of the showrooms losing money, and 10 percent of them doing so poorly that they'd have to exit the business. The problem is mandated sales targets, most set when the country's economy was racing. Now that things have slowed, China's dealers are swimming in unsold cars and the costs to keep them. In the case of FAW-Toyota, dealers asked Toyota to hand over 2.2 billion yuan ($355 million) to help address the situation. That was followed by a report noting the issues that Honda, BMW, and Nissan dealers are having with the same issue, revealing that the Chinese Automobile Dealers Association (CADA) had taken the highly unusual step of writing to the Chinese government to complain. Now Reuters reports that CADA is not only pressing its case even harder, it's being open about it: it announced that BMW agreed to pay dealers 5.1 billion yuan ($820 million) to alleviate poor profits last year. Unnamed sources said Audi has thrown 2 billion yuan into the kitty for subsidies, and Daimler has contributed "about 1 billion yuan" to its dealers. The battle isn't just about 2014, but how business will be run in 2015 as well: Chinese Porsche dealers have requested the automaker lower its 2015 target of 64,000 cars, which would be a 40-percent increase on its 2014 sales of 46,931 vehicles. One analyst called it "shocking" that the CADA has taken its fight public, while CADA comments continue to imply that dealers have been railroaded to the cliff's edge without recourse. "Due to the difference in status," it's deputy secretary said, "individual dealers are not willing to, or don't dare to, talk frankly with the carmakers...." Both parties need one another, so they'll figure out a way to make it work – but that could mean acknowledging the Chinese market is behaving more like a mature one, not an emerging one. News Source: ReutersImage Credit: Lintao Zhang/Getty Images Earnings/Financials Audi BMW Porsche Toyota Car Dealers Luxury