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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Porsche's Tesla-fighter could have 600 hp and 300-mile range

Will this be the Ragin' Pajun? Some details on the all-electric "Tesla fighter" from Porsche have been revealed by UK's Car magazine, and, to put it bluntly, the model that has preliminarily been dubbed the 717 will be an absolute beast when it hits the road as early as 2019. With some technological help from parent company Volkswagen, Porsche is planning a model that will have about a 300-mile single-charge range, and a version that may deliver as much as 600 horsepower. The four-door will also be four-wheel-drive, with one electric motor per axle, and four-wheel steering, all for the sake of consistency, Car says. Additionally, unlike the Tesla Model S, with its battery packs running flat along the floor of the vehicle, the 717's battery layout will be far more complex, complete with bulkhead walls and 108 separate battery pouches. Last month, German publication Auto Motor und Sport reported that the Panamera's junior variant, aka the Pajun, was indeed going to be an all-electric affair. Still, beyond a few digital renderings and an estimated single-charge range of 250 miles, few details were revealed.

Are you the next Porsche 911 GT3 RS or GT2?

Porsche typically keeps to a suitably fast schedule when it comes to rolling out increasingly hard-core performance versions of the 911. After the 997 Carrera debuted in 2004, the GT3 version followed in 2006, and by the end of the 2007, Porsche had rolled out both the GT3 RS and GT2 versions. Then the facelifted 997.5 came out in 2008 and it was back to the start: the GT3 came in 2009, the GT3 RS and GT2 RS in 2010, and the GT3 RS 4.0 in 2011. But things have slowed down some with the latest 991 generation.
The new Carrera came in 2011 and the GT3 followed in 2012. By recent history's example, we should have at least two more hardcore models by now, but we don't. Maybe the engineers in Zuffenhausen have had their hands full fixing the spontaneous-combustion issues with the existing GT3, or maybe their attentions have been focused elsewhere altogether. But if these spy shots are anything to go by, it seems like they're back on the job.
Now we don't know if this prototype foreshadows a new GT3 RS or a GT2, but it sure looks more hard-core than the existing GT3 that many purists have derided as too soft, what with its automatic transmission and four-wheel steering.