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Porsche says goodbye to Audi's Le Mans team in this classy video

Well, this is cute. You may remember that in 2014 Audi made a video to welcome Porsche, its corporate sibling, back to Le Mans racing. It involved an Audi race car, a farmer on an old Porsche tractor, and the street in front of Porsche HQ. With Audi leaving Le Mans after a successful 18-year run, Porsche is returning the favor with this sort of sappy video. There's not much more to it. The video starts with clips from the original, where the Porsche-diesel-tractor-driving farmer is passed by an Audi R18 that traveled from Ingolstadt to Stuttgart to make some very precise German street graffiti (in English). Then, in the present day, the farmer hears the news of Audi leaving LMP1 and he gets an idea while Joe Cocker's "Up Where We Belong" starts to play. (Yes, seriously.) We won't spoil the ending for you. It still stinks that Audi had to leave Le Mans racing in the wake of the diesel scandal to focus on Formula E racing instead. But it's good to see there are no hard feelings between the two VW Group brands, at least as far as the marketing departments are concerned. We expect the Porsche-Audi sibling rivalry and corporate squabbles to continue behind closed doors, however. Related Video: Audi Porsche Racing Vehicles Videos porsche 919 hybrid

Porsche 911 Targa 4 GTS caters to a very specific customer [w/video]

Porsche is happy to cater to some very specific buyer demographics, and the brand's newly unveiled 911 Targa 4 GTS at the 2015 Detroit Auto Show is the perfect example of that tendency. The sports coupe is aimed at the customer who wants open-air driving without a full convertible, all-wheel drive traction and a little extra performance, all wrapped in a sporty package. Launching in the US in late-April, 2015, for $132,800, plus a $995 destination charge, this high-performance Targa benefits from all of the goodies from Porsche's GTS line. That gives it a 3.8-liter flat-six boasting 424 horsepower and 325 pound-feet of twist, and the choice of either a seven-speed PDK or seven-speed manual. The model also gets the Sport Chrono package, PASM, 20-inch wheels and a sport exhaust. Picking the PDK means the Targa 4 GTS can hit a top speed of 188 miles per hour and sprint to 60 mph in 4.1 seconds. Opting for the manual makes the run to 60 take a few more ticks at 4.5 seconds and scarcely cuts the top speed to 187 mph. The Targa 4 GTS is more than just about boosted performance, and shows off some handsome styling tweaks, as well. It wears a modded front bumper with an extra opening to cool the middle radiator. Plus, the wheels are 20-inch units from the 911 Turbo S, and the Bi-Xenon headlights get smoked coverings. Inside, drivers are held firmly in place by Sport Plus seats covered partially in black Alcantara. Porsche apparently sees a hole in its lineup that a higher-performance Targa can fill, and here it is. Look below for a video of intricate top doing its fascinating dance and read the German brand's full press release about the its latest take on the venerable 911. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The new 911 Targa 4 GTS More powerful, dynamic and exquisitely styled To mark the 50th anniversary of the 911 Targa, Porsche is offering this very popular model in the more powerful and dynamic GTS version for the first time. The targa concept of the 911 Targa 4 GTS delivers very safe driving enjoyment with all-wheel drive and a rollover protection bar; it also delivers open-air fun with a targa top that stows fully automatically. Contributing to a boost in dynamic performance are the 430 hp (316 kW) GTS engine together with the standard Sport Chrono package, PASM chassis, 20-inch wheels and a sport exhaust system.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?