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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2015 Porsche Cayenne Turbo S gets faster, more powerful [w/video]

Porsche just isn't letting development of the Cayenne Turbo S cease. The 2014 edition was unveiled at last year's Detroit Auto Show boasting 550 horsepower from the brand's 4.8-liter twin-turbo V8, and it could hit 60 miles per hour in 4.3 seconds to a 175 mph top speed. Those seemed like very impressive specs for an SUV, but only a year later, the German brand has revealed an even more powerful take on its flagship trim in the model lineup. The 2015 Cayenne Turbo S now makes 562 horsepower and 590 pound-feet of torque from the same V8. The key to seeing such a significant boost in grunt so quickly is that the two turbos are now integral and are located directly in the exhaust manifolds. Porsche's eight-speed Tiptronic automatic gearbox still routes power to all four wheels. All of the tweaks let the SUV hit 60 miles per hour in 3.8 seconds and a 176 mph to speed. Stopping should come quite rapidly too thanks to 16.5-inch diameter ceramic brake discs up front with 10-piston calipers. Of course, the Cayenne needs to be able to put that added grunt to good use. Porsche claims that the model can lap the Nurburgring Nordschleife in 7:59.74. Comparatively, the 550-hp Land Rover Range Rover Sport SVR previously touted its SUV 'Ring lap record with a circuit in 8:14 in 2014. The Turbo S doesn't try hard to show off its added prowess, though. Up front, the bumper and undersides of the door mirrors are done in high-gloss black paint. Meanwhile, the roof spoiler and wheel arches are body color. The 21-inch wheels with black edges provide a little flash, and LED headlights are standard. The interior should be comfy too with black and creme leather and carbon fiber accents. The whole package rings up for $157,300, plus $995 destination and delivery, and US deliveries start in late April. Check it out in Porsche's video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The new Cayenne Turbo S The top athlete among SUVs At the 2015 North American International Auto Show in Detroit, Porsche is also introducing the new Cayenne Turbo S – the top model of the sporty SUV model series. Its re-engineered 4.8-liter V8 biturbo engine now develops 570 hp (419 kW) and 800 Nm (590 ft lb) of torque. A chassis that is tuned for maximum driving dynamics and packs a wide range of control systems also makes the Cayenne Turbo S a genuine top athlete.

eGarage video features Helmuth Bott's personal Porsche 959 prototype

"We thought we were going to build a super-911," said Peter Schutz, former CEO of Porsche AG of the development of the Porsche 959. That was before it started getting expensive. At that point, Helmuth Bott, Porsche R&D director got frightened. Costs ballooned because of the all-wheel drive, sequential turbocharging and other technology Porsche had never even thought about when it set out to build a 911 to compete in Group B. Schutz continued, "The amount of resources we were committing got totally out of hand." Instead of pulling the plug, Bott doubled down and drew on the strength of his brilliant team to build a car whose impact is still echoing aross the industry.
"It's probably one of our most prized possessions" says Don Leatherwood, Director of the Brumos collection where Dr. Bott's personal prototype resides, and where Frazer Spowart went to see the car and create a video for eGarage. Check out the sights and sounds of the 959 before it was the 959, and get personal takes on the car from Hurley Haywood, Peter Schutz and Don Leatherwood. Keep reading to see the video.