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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Porsche planning Cayman GT4 racer

To say that Porsche is big in racing is like saying that Warren Buffett dabbles in mergers and acquisitions. But while it fields the 919 Hybrid at Le Mans and in the FIA World Endurance Championship, the bulk of its racing activities are undertaken by private teams that buy customer racecars from the factory. Those in turn are largely based on the 911, but the latest intel from the motor racing world indicates that Zuffenhausen is planning a more accessible customer race car.
The new, more affordable competition car is to be based on the Cayman and built to GT4 specifications, slotting in below the 911-based GT3 Cup, GT3 R and RSR. Autosport reports that Porsche has already developed a prototype and will shortly commence testing. Details are scarce at the moment, but the Cayman GT4 would seem to compete against the likes of the Aston Martin Vantage N24, Nissan 370Z Nismo GT4 and Maserati GranTurismo MC. It will also likely help Porsche foster enthusiasm for a potential road version that's already been spotted undergoing testing. Previous GT4 racing conversions of the Cayman, like the one pictured above, were carried out by third-party racing constructors not recognized by the factory.
Porsche may not be the only one showing interest in the category, however. BMW is said to similarly be considering a GT4-spec version of its M235i Racing model to compete in the same class, taking the place of the defunct M3 GT4 as the Bavarian marque's entry-level customer racing car.

Is Porsche planning a GT5?

A trademark application filed in Europe suggests Porsche could be planning a GT5 model to slot at the bottom of its track-focused sports car lineup. The German automaker's GT skunkworks division in Weissach earned its reputation with enthusiasts producing the GT3 and GT3 RS versions of the 911, and previously offered GT2 and even GT1 models as well (although the latter was a limited homologation special). It recently extended itself slightly downmarket with the launch of the Cayman GT4, but this trademark application – already reportedly accepted in Germany and currently being reviewed by the European office – suggests an even more accessible model could be on its way, Autocar reports. Just what form a GT5 would take, however, remains a mystery. The numerical progression would suggest that Porsche is planning a hardcore version of an even smaller sports car, if such a project ever got off the ground to slot in below the Boxster and Cayman. Given that the 911 has bred both GT2 and GT3 versions, Weissach could alternatively be planning an additional GT version of the Cayman, or planning a hardcore version of the Boxster. The prospect of a GT5 version of the Macan, Cayenne, or Panamera seems unlikely as the alphanumeric designation has never been applied to anything other than a two-door coupe, but then we never really know what the future will bring: Before 2002 Porsche had never done anything with more than two doors altogether. These designations are typically borrowed from their corresponding racing class, and of course there is no GT5 category. But then most of these racing classes have been amalgamated into GT3 anyway, unless Porsche is planning on using the name for its own entry-level spec racing series. But at this point we're just spitballing. It's just as likely that the company has simply filed the trademark application to keep its options open for the future. Related Video: