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Wandering the Chopard Heritage Tent at Rennsport Reunion V
Sun, Sep 27 2015Porsche has a ton to celebrate at its Rennsport Reunion V being held at Mazda Raceway Laguna Seca this weekend. While some other luxury carmakers are hurting, Porsche sales are up. The 919 Hybrid won Le Mans in only its second year of competition, then came to America and won the World Endurance Championship race at Lone Star Le Mans in Austin, Texas the weekend before Rennsport Reunion. It just introduced its 2017 911 Carrera with a turbocharged engine for the first time ever for the line, and our initial impressions from the passenger's seat are that it's pretty good. And humor us while we have this out for the conspiracy theorists, but one can imagine some back-room celebrations since with Porsche Chairman Matthias Muller's promotion on Friday, September 26, Porsche completed its takeover of Volkswagen. Remember when that was a thing, when 16-year Porsche CEO Wendelin Wiedeking tried to work the stock market to get control of VW but failed, so VW swallowed up Porsche instead? More concretely, around 50,000 people have come to the Reunion, and there are 1,400 Porsches parked in all the corrals. This year's event is devoted to Le Mans, with eight of the brand's 17 winners in attendance. We spent most of our time on the penultimate day in the Chopard Heritage Display, though, wandering through four rows of vintage machinery. The vehicles were even more instructive than they were beautiful - the Spyders, the RS editions, the Abarth-bodied racers, the company's first flat-eight race car, the 911 SCRS rally cars that led to the shows-topping 959, all help explain in metal what Porsche is referring to in its press releases and when it puts out special editions. They teach the history of personnel inside and outside of Porsche, too: like that Ferdinand Piech led the team that created the famous-on-sight 1968 917K at the same time as he was leading development of the Porsche 914; and that one of our own colleagues, the late Denise McCluggage, drove to victory in the 1957 Watkins Glen Grand Prix in a 1954 Porsche 550 Spyder 1500RS. There's a huge, captioned gallery above of just some of the wares parked in the Chopard Heritage Display. Have a look and a read, and the next time a Porsche rolls out a commemorative limited edition, one of these could be the car they're looking back at. Related Video:
Audi CEO says brand's EVs are almost as profitable as its other cars
Mon, Oct 4 2021After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:
Lamborghini could be sold or spun off from the Volkswagen Group
Sat, Oct 12 2019Volkswagen is reportedly considering a sale or stock listing for its high-end Lamborghini brand. The German automaker is looking to fold the Italian supercar brand into a separate legal entity, reports Bloomberg, which cites "people familiar with the matter" who don't want to be identified "because the deliberations are confidential and no decisions have been made." Any of this sound familiar? The goal of spinning off Lamborghini would be to stockpile more cash and other resources for VW's massive planned push into electric vehicles. Back in March, reports circulated that Volkswagen's "Vision 2030" corporate plan might include plans to focus on the brand's core brands — VW, Audi and Porsche. That means the futures of fringe players like Lamborghini, Bentley, Bugatti, motorcycle brand Ducati and design firm Italdesign (and note this isn't a comprehensive list of brand's under the expansive VW Group umbrella) are up in the air. VW, according to the report, is targeting a market value of $220 billion, which is a big jump from the brand's current $89 billion valuation. Bloomberg pegged Lamborghini's valuation at around $11 billion back in August, buoyed by sales and profits generated by the introduction of the Urus sport utility vehicle. On the flip side, Lamborghini is currently grappling with how best to update its supercar lineup in the face of ever-increasing emissions regulations.














































