1957 Porsche 356 on 2040-cars

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Porsche planning more plug-ins

Which automaker offers the most plug-in models in the industry? The answer may surprise you, because it's not Toyota, it's not Renault or Nissan or any other automaker that might spring to mind. The answer is Porsche, which already offers the Cayenne and Panamera in plug-in hybrid spec in addition to the 918 Spyder. And it could offer more in the near future. Speaking with Automotive News, Porsche's global sales and marketing chief Bernhard Maier spoke of the importance of plug-in range-extended models to the company's future plans. The 55-year-old executive, who endeavors to make his 56-mile round-trip daily commute from home to the company's headquarters in Stuttgart entirely emissions free, indicated that his company only plans to offer more plug-in models. Previous reports indicated that E-Hybrid powertrain in the Cayenne and Panamera wouldn't fit in the Macan, and that no such plans were in store for the Boxster, Cayman or 911. But when asked what Porsche had in store for the future, Maier replied: "We have a lot of ideas, but we have not approved them for production yet. The 918 Spyder shows that Porsche has the capability to produce very convincing hybrid sports cars." While clearly guarded, Maier's answer points to a future of more plug-in hybrid models from the storied German marque. All that remains to be seen is whether that will come in the form of a Boxster, Cayman, Macan or another new model altogether, like the rumored mini-Panamera dubbed Pajun or a mid-engined V8 supercar.

China bans military license plates on luxury autos

Driving a vehicle with a military license plate in China provides many privileges. Legally reserved for official vehicles only, the designation apparently allows drivers to enjoy special liberties on the roads, including breaking traffic laws, filling up with free fuel and receiving light-and-siren escorts through congested cities. So attractive are the benefits that there is a secondary market for used legal and counterfeit plates - especially among those wealthy enough to afford luxury cars. But all of that is reportedly coming to an end, as President Xi Jinping, chairman of the Central Military Commission, is on a mission to fight corruption in his country.
A new license plate system goes into effect today, and it is designed to "maintain social harmony, stability and the reputation of the military," says the PLA Daily, the armed forces' official newspaper. While the abuse has been going on for many years, the internet has put the spotlight on the bad behavior, and the negative press does not represent the morals and true colors of the armed forces, say officials.
While military-plated Porsche drivers have been singled out as offenders, Bloomberg notes that all vehicles with engine displacements above 3.0 liters and with a sticker price in excess of about $73,000, will be banned from receiving military plates. This includes vehicles from Audi, Cadillac, BMW, Mercedes-Benz, Jaguar, Land Rover, Lincoln and the Volkswagen Phaeton. Even if drivers are savvy enough to circumvent the new issuing system, the military has put technology at toll gates to catch users of counterfeit plates. There has been no word on the punishment if caught.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.