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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Porsche tuners 9ff, SpeedArt going bankrupt

Times are tough in Europe right now, and that unfortunately has reaped disastrous consequences for some of its smallest niche automakers. Gumpert, Wiesmann, Artega and Lola have all filed for bankruptcy this year, and it appears that tuners are not immune to the tough times, either.
Word coming in from across the pond suggests that 9ff and SpeedArt - two of the biggest names in Porsche tuning - have filed for bankruptcy as well. 9ff is best known for the GT9, a radical hypercar barely based on the 911, while SpeedArt was once of the foremost tuners of Porsches.
Fortunately there are still plenty of tuners ready to take a wrench to your Elfen, but the reported demise of these two makes the market a little bit smaller and - for Porsche enthusiasts - maybe the world a little bit lonelier, too.

911 beware! Porsche testing new top-trim Boxster

The Boxster and Cayman are like the scrappy siblings compared to their star brother – the Porsche 911. And now it looks like the rivalry is about to get even more serious, as our spies have captured this hotted-up Boxster doing some winter testing. We've already seen Porsche evaluating a higher-performance version of the Cayman, rumored to be called the GT4. It would reportedly offer a taste of the thrills of the 911 GT3, but at a lower price. The coupe appears to have a convertible twin in this Boxster prototype. The biggest giveaway of their possible relationship is the shared front bumper with larger intakes and an extra opening at the tip of the hood. Although, this one lacks the Cayman's big, rear spoiler in favor of a smaller decklid unit. The good news for fans of shifting for themselves is that this tester is fitted with a manual transmission, according to our spies. Being a prototype, though, there's no guarantee that the gearbox makes it to production. At least in Cayman trim, these higher performance models might use a tuned version of the 3.4-liter flat-six with between 370 and 400 horsepower. Though, an earlier rumor suggested that a turbocharged four-cylinder could sit behind the driver. Until we know for sure, glance at the gallery to see a Porsche that might try to challenge its big brother.