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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Rent the 1967 Pontiac GTO from the XxX films now on Turo

The process of renting a car usually ranges from mildly annoying to "I'm calling corporate to get you fired." Plainly, it sucks, but sometimes you're left with no alternative. Turo, a peer-to-peer carsharing network, has created what's essentially the AirBnB for cars. Like AirBnB, the quality and variety of the rides varies based on location. If you're in Tucson, Ariz., in the next week, go check out this 1967 Pontiac GTO convertible before the release of XxX: The Return of Xander Cage. Promotions and marketing aside, this is still the opportunity to drive one of the original muscle cars. It's not clear if this is an original GTO or a Pontiac Tempest that was converted, but does it really matter? Old cars never drive as well as you hope, so, as long as it looks and sounds awesome, who cares? The owner listed on Turo is Xander C., Vin Diesel's character from the XxX franchise. This is the car that was used in the original 2002 film, and from the photos it appears to be in better shape than many other movie cars. The exterior is mostly stock, with some slight modifications to the lighting, wheels, exhaust, and trim, with the addition of a funky looking hood scoop that the listing claims shoots flames. It's not clear if it functions as an actual intake because there aren't any notes about what rests under the hood. The listing does ask for premium fuel, so more than likely it's some variation of a high-compression V8. Inside, the dashboard looks like someone raided the AutoZone accessory aisle. There are gauges, dials, toggle switches, and readouts galore. The listing also claims the Goat is packing a rocket launcher and a weapons stash under the seat. $999 per day isn't cheap, but it's less than you'd pay for a day with one of the rent-an-exotic shops you see in Los Angeles or New York. If you're not in Tucson or the price is a little too steep, Turo has what it's dubbed the Adrenaline Collection. The name may be hyperbole, but the lineup of cars is actually really solid. A quick glance reveals a 2015 Lamborghini Huracan, 2001 Ferrari 360 Spider, and a 1969 Jaguar E-Type. The car list keeps expanding, so if this proves popular, look for more cool stuff in the future. Related Video: News Source: Turo Read This TV/Movies Pontiac Performance Classics

Junkyard Gem: 1992 Pontiac Firebird

Last spring, this series featured a 1992 Chevrolet Camaro RS in a Northern California junkyard, an example of the final model year for the highly successful third-generation GM F-Body. On a later visit to that yard, I spotted the Pontiac sibling to that car, a Firebird that was born the same year at the same Southern California factory. When the Chevrolet Division introduced the first Camaro as a 1967 model, the Pontiac Division got its own version of the F-Body called the Firebird. While the two cars were built on the same chassis and looked very similar, the first-generation Camaros got Chevrolet engines while their Firebird colleagues got Pontiac engines (including the innovative SOHC straight-six). The 1970-1981 second-generation Firebirds still had some Pontiac-only engines, but Chevrolet and Oldsmobile power crept under some hoods during that period. The third-generation Firebirds first appeared as 1982 models, and they drew from near-identical stockpiles of GM running gear (including the distinctly agricultural Iron Duke four-banger, which could be considered a Pontiac-derived engine). When the Camaro got the axe after 2002, the Firebird's neck was put on the same chopping block. When the Camaro returned for 2010, the Pontiac brand was sputtering to an agonized halt during its final year and there was no chance of the Firebird's return. This car is a fairly ordinary coupe, though it does have the mid-grade 205-horsepower 5.0-liter Chevrolet small-block V8 instead of the base 140-horse 3.1-liter V6. A 5.7-liter small-block was available as well. A five-speed manual transmission was base equipment, but few Americans wanted a three-pedal setup by the early 1990s. This car has the optional four-speed automatic. The MSRP with 5.0 engine, automatic transmission and air conditioning (which this car has) started at $14,304. That's about $31,868 in 2023 dollars. It was built at Van Nuys Assembly in the San Fernando Valley of Los Angeles County. By the dawn of the 1990s, the Camaros and Firebirds made at Van Nuys Assembly had become known as the worst-built GM cars made in North America, and the plant was shut down forever soon after this car was built. Today, a shopping mall lives where the factory once stood. This car managed to drive more than 150,000 miles during its life, so it beat the odds. The thrid-gen F-Body was pretty antiquated by the early 1990s, but the fourth-gen cars handled better and looked up-to-date for the era.