1960 Pontiac Ventura on 2040-cars

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Autoblog Classifieds finds: 1987 Pontiac Fiero GT

Autoblog's free Readers' Used Car Classifieds section is a great place to list your car for sale, and because these are readers, they often list really interesting cars. Occasionally we find interesting listings, and tell you what's special about them. This 1987 Pontiac Fiero was listed for sale at the time of this writing, but if the listing expires by the time you read this, feel free to browse for other great finds. Thirty years after General Motors stopped building it, the Pontiac Fiero might have finally emerged from the darkness. First, it was a humble commuter car that just happened to be a mid-engined coupe, then it was a re-skinnable basis for Fierorraris or other slightly strange kit cars, and then it made some Worst Cars of All Time lists due to its econobox ingredients, including its Chevy Citation suspension parts. But after a few decades, even the most mediocre car will become interesting as most of the examples built have been run into the ground; why not then the Fiero? The story of the Fiero is paralleled by a number of GM products, as it improved constantly the longer it was built, and by the time of the last model years it was quite decent indeed. And then the plug was pulled. The Fiero might not be a Toyota MR2 or even a Fiat X1/9, but it was made in two body styles, the notchback and the fastback, the latter of which looks especially good now. The Fiero also remains quite affordable, and the plastic body panels do not rust, unlike with the two aforementioned cars. This 1987 car advertised for sale at Autoblog Classifieds does not yet benefit from the 1988 cars' improved suspension, but thanks to its low, low 47,000-mile odometer reading, it looks to be in tip-top shape. The automatic transmission is just the three-speed affair, though, rendering the V6 car here more of a cruiser than a fiery hot canyon carver. Perhaps that has contributed to its good condition, along with the lack of possibly leaky T-tops. Could the Fiero have aged better than your Hall & Oates tapes? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.