2006 Pontiac Solstice on 2040-cars

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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Junkyard Gem: 1980 Pontiac Grand Prix LJ

A couple of years before John DeLorean and his team at the Pontiac Division created the GTO by pasting a big engine and some gingerbread on the LeMans, they created a rakish, powerful coupe based on the staid full-size Catalina. This was the 1962 Pontiac Grand Prix, which sold like crazy and escalated the personal luxury coupe war already brewing in Detroit. Starting with the 1969 model year, the Grand Prix switched to a smaller chassis (shared the following year with the new Chevrolet Monte Carlo), and all subsequent rear-wheel-drive Grand Prix (that is, through 1987) remained siblings of the Monte. Today's Junkyard Gem is a rare 1980 Grand Prix LJ, found in a self-service yard near Reno, Nevada. Sure, a fresh round of Middle East conflict had put a kink in America's fuel hose in 1979, leading to gas lines and a general sense of malaise, but at least the new Grand Prix looked extra sharp for 1980. The LJ package came with all sorts of appearance and comfort goodies, including these "luxury seats with loose-pillow design in New Florentine Cloth." A Pontiac Phoenix LJ was available as well. These seats must have been very comfortable when new. Who needed a Cadillac when Pontiac would sell you this car at a base MSRP of just $7,000 (about $26,704 in 2023 dollars)? That price was what you paid if you were willing to get the base 3.8-liter Buick V6, though. To get a V8 engine with four-barrel carburetor, you had to pay extra. If you did pay the extra for a V8, which one you got depended on which state you lived in; in California, you got this 305-cubic-inch (5.0-liter Chevrolet small-block), and in the other 49 states you got a 301-cubic-inch (4.9-liter) Pontiac. The 305 was rated at 150 horsepower with 230 pound-feet; the 301 made 140hp and 240 lb-ft. This car was originally bought in California (the state line is about ten miles away from its final parking spot), so it has the Chevy engine. The V8 added $195 (plus $250 for the California-only emissions system) to the out-the-door price of the car, or about $1,316 in 2023 dollars. Outside of California, a 4.3-liter Chevy V6 was available for just 80 additional bucks ($305 now). All 1980 Grand Prix got a three-speed automatic transmission as standard equipment, with no manual available from the factory. This car has the optional air conditioning, which cost $601 ($2,293 after inflation). This is the "Custom Sport" steering wheel, which was standard on the LJ. The tilt option cost $81 ($309 today).

This massive 'Knight Rider' KITT model costs over $1,400

A new model of the famed Pontiac Firebird from the 1980s TV show Knight Rider is here, and it's massive. The shadowy flight into the dangerous world of this subscription-based kit by DeAgostini will result in a car that measures nearly two feet long, cost more than $1,400, and take you over two years to complete. For years, subscription-based model kits have been a tradition for hobbyists in Europe and Asia. Should you sign on, each week you'll receive a package in the mail that includes a few parts for the model and some literature on the subject. Usually there are additional collectibles and accessories, like a display case. The DeAgostini KITT kit, for example, begins with the hood for the first issue. The asymmetric bulged and scooped body panel comes with a several smaller body pieces and a small screwdriver. Issue two comes with the front fascia, KITT's red scanner light, and three of the six driving lights. Issue three gives you a tire, wheel and brake components for one of the four corners. And so it goes. When all is said and done, you'll receive 110 such packages over a span of so many weeks. In other words it'll take two years and one-and-a-half months to complete the black, 1:8 scale Pontiac. There are some discounted prices for the first few issues to get you hooked, but once you get settled in the regular price for each issue is ˆ10.99 ($13.36 USD). Here's a preview the 16-page pamphlet that accompanies the first issue. By the end, you should have a pretty comprehensive compendium of the Knight Rider series as well. The issues are available on newsstands, but subscribers get additional gifts — two 1:43 scale models, one of KITT and one of his nemesis KARR. And for an additional ˆ1.00 per issue, you'll receive an acrylic display case. As for the Knight Industries Two Thousand itself, the car appears to be incredibly detailed. As depicted on the DeAgostini website, the hood, doors, trunk and T-top roof panels all open. The red scanner lights up, the rear license plate rotates for three options, and there even seems to be a watch that commands the model to speak some of KITT's catch phrases. Knight Rider — or Supercar as it was called in Italy — told the episodic story of a former police officer, Michael Knight, who fought crime with his A.I.-powered car. As such, the TV car and the the model have a heavily computerized (by 1980s standards) dashboard and yoke steering wheel.