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Junkyard Gem: 1986 Pontiac Sunbird Sedan

The J-Body platform was a giant seller for GM, staying in production from the first 1981 Chevrolet Cavalier all the way through that final 2005 Pontiac Sunfire. Outside of North America, Opels and Daewoos and Isuzus and Holdens and Vauxhalls and even Toyotas flew the J flag, and better than ten million rolled out of showrooms during that quarter-century. In the United States, Chevrolet, Oldsmobile, Pontiac, Buick, and Cadillac each sold J-Bodies. Of those, the Pontiac Sunbird often had the sportiest image, more cavalier than even the Cavalier Z24. I've documented a discarded Sunbird Turbo in the past, and now here's a bread-and-butter Sunbird sedan from the same era. The Sunbird name began its life in 1976 on the Pontiac-badged version of the rear-wheel-drive Buick Skyhawk, itself based on the Chevy Vega. The first J-Body Pontiacs had J2000 badges, then 2000 badges, then 2000 Sunbird badges, until finally the pure non-2000 Sunbird appeared for the 1985 model year. I remain disappointed that the 2000 name didn't survive into our current century, because we could have had a 2000 Pontiac 2000, or just the "2000 2000" for short. The base engine in the '86 Sunbird was this SOHC 1.8-liter four of Brazilian origin, rated at 84 horsepower. Originally developed by Opel in the late 1970s, this engine family went into cars built all across the sprawling GM empire. 84 horsepower doesn't sound like much— and it wasn't much, even by 1986 standards— but at least the original buyer of this car had the smarts to get the five-speed manual transmission. This car weighed just 2,336 pounds, a good 500 pounds lighter than the current Chevy Sonic, so performance with the manual transmission was tolerable. The '86 Sunbird's interior was much nicer than those in its Cavalier siblings, though nowhere near the Cadillac Cimarron's reading on the Plush-O-Meter. An AM/FM/cassette stereo with auto reverse was serious audio hardware in a cheap car during the middle 1980s, when even a scratchy factory AM-only radio cost the equivalent of several hundred 2020 bucks. The price tag of this car started at $7,495, or about $17,500 in 2020 dollars. The cheapest possible Cavalier sedan went for $6,888 in 1986, but a zero-option base '86 Cavalier would make you think you'd been transported to the Soviet Union every time you slunk into its harsh confines. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Pontiac and McLaren once hooked up, and it was rad

Most of us would bend over backwards to have a chance to own a McLaren car, but few can afford such extravagance. That said, there’s a way you can get behind the wheel of a legitimate McLaren without breaking the bank. For 1989 and 1990, the Pontiac Grand Prix was offered in a limited-edition ASC-McLaren variant that featured tuning and updates from the iconic British automaker. Examples of this rare coupe rarely surface for sale, so itÂ’s surprising to see this low-mile 1990 Pontiac Grand Prix ASC-McLaren on eBay. The car is the result of a partnership between American Specialty Cars-McLaren (ASC-McLaren) and Pontiac. WeÂ’re not talking about the McLaren Formula 1 team or even the iconic McLaren road cars here. The McLaren connection comes from an arm of the automakerÂ’s powertrain engineering department. The Grand PrixÂ’s standard 3,1-liter V6 got a massage and a turbocharger, adding 65 horsepower for a total of 205 ponies and 225 pound-feet of torque. A four-speed automatic transmission sends power to the front wheels. That output is modest by todayÂ’s standards, and it wasnÂ’t outrageous even by 1990 standards, but the car returned a decent 0-60 mph time of around 7 seconds. The $5,000 ASC-McLaren package added a load of cool 1980s tech to the Grand PrixÂ’s interior, some of which is surprisingly advanced for the time. The car got a head-up display and a digital display on the dash. The steering wheel should be delightfully familiar to anyone who remembers a top-end Pontiac of the era, with the entire center of the wheel filled with buttons instead of the airbags we see today. The car had insanely padded bucket seats front and rear(!) with a distinctive pear shape.  Many sources peg production numbers between 2,500 and 3,500 units, so the car is relatively rare compared to its mass-produced Pontiac counterparts. This oneÂ’s got just 17,746 miles on the clock, too, and appears to be in excellent condition. ItÂ’s had just two owners and no reported accidents. The seller notes a little surface rust from the car being in storage so long. This era of GM cars tended to deteriorate quickly, so a bit of surface rust shouldnÂ’t be a huge issue. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.