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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Detroit City Council vetoes Autorama stunt, objects to Confederate flag

Detroit's Autorama hot rod show will stage its 67th annual event next month, and wants to kick off with Burt Reynolds tribute. The plan is to re-create the Mulberry Bridge jump from " Smokey and the Bandit" using a movie-correct 1977 Pontiac Trans Am. But the Detroit City Council voted 7-1 to prohibit the jump. Why? Because the Trans Am's front license plate holder displays the former Georgia state flag, a portion of which is the Confederate national flag, and the city council doesn't like that. In the movie, Bo "Bandit" Darville was a Georgia driving legend, and the flag on the car was Georgia's flag at the time. Councilman Scott Benson laid out the council's position when he said that the car "still proudly flies a Confederate flag, which is a symbol of oppression, slavery, as well as home-bred American terrorism. So this body said we are not going to support that type of symbolism nor the audacity to support that type of activity in the city of Detroit." It seems part of the council's ire comes from the same event two years ago. A stunt group called the Northeast Ohio Dukes re-created a "Dukes of Hazzard" jump in 2017 using a series-correct 1969 Dodge Charger, complete with a Confederate flag on the roof. Benson said the stunt group "expressly said they would not display that [Confederate flag] symbol during the jump." Not only was it displayed, but when driver Raymond Kohn gave interviews after the jump, his driving suit featured the Stainless Banner on the collar. Seems the council has been grinding its axe in silence for two years. Now Benson accuses Autorama of "a history of supporting images and symbols of racism, oppression, and white supremacy." Autorama is certain to take place March 1-3 at Cobo Center. This year's show will have around 800 cars on display, along with a special exhibit of 17 low riders and a Batmobile built by Flint native Carl Casper. Even if the Bandit car doesn't make the jump, the Trans Am and other memorabilia from the film will be there. A spokeswoman for Autorama said, "We are continuing to work to try to resolve this with the city." Related Video: News Source: Detroit News Auto News Government/Legal TV/Movies Pontiac Convertible Classics Detroit pontiac trans am smokey and the bandit

Why Pontiac should come back and how it can be relevant again

When I was a kid growing up in Metro Detroit, our family was always entwined in the General Motors empire. My dad and some of our relatives worked for GM in various capacities, and we had our fair share of Chevrolet, GMC, and even Buick products in our humble driveway. However, it was my Uncle Ed that always had a vehicle from the one GM brand that always appealed to me the most: Pontiac. Seeing him pull up in his Pontiac 6000 and later the '90s era Grand Prix sedan that replaced it was always an exciting occasion, and both of these models also reflected the playful spirit that once defined the Pontiac brand. Back when Pontiac first got its performance groove on in the '60s, names such as GTO, Firebird, as well as Bonneville became iconic nameplates in the broader muscle car era. The '80s saw Pontiac lose some of its styling heritage, but also try new things at the same time including turbocharging as well as the mid-engine sports car with the flawed but still sleek Pontiac Fiero. When the Pontiac brand was shuttered in 2009, it was a mere few years after I earned my drivers license, and also when Pontiac was just beginning to regain some of its lost luster. Granted cookie cutter efforts like the Pontiac G3, (Chevrolet Aveo) G5, (Chevrolet Cobalt) and G6 (Chevrolet Malibu) certainly did not help matters during Pontiac's final years on the market, but two models in particular offered a compelling glimpse into what could've been for the storied brand. The first was the Pontiac Solstice roadster/coupe. Originally introduced as a concept back in 2004, and championed by everyone's fighter jet flying auto executive Bob Lutz, the Solstice was designed to be a serious competitor to the Mazda Miata, and while its interior ergonomics were flawed and the top solution not ideal. It proved to be a fun little car to drive, and also a sales success for Pontiac with initial demand exceeding expectations.This was especially due to its lineup of engines with the 2.0 liter LHU turbocharged four-cylinder engine delivering 260 horsepower in GXP variants. The second and (inarguably my favorite Pontiac model) was the Pontiac G8 sedan. Originating in Australia as the Holden Commodore VE, the G8 was designed to rectify the multitude of sins created by the last generation Bonneville. Front wheel drive was pitched in favor of rear wheel drive, and for the first time in a long time interior ergonomics and cladding free exterior styling were key building blocks for success.