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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Another Burt Reynolds Trans Am is up for auction

Fans of Smokey and the Bandit, your car has arrived. This Saturday, January 21, Barrett-Jackson will auction a 1977 Pontiac Trans Am clone that, while not originally in the movie, was owned and signed by the Bandit himself, Burt Reynolds. Not only that, but it packs many modifications that should make this Pontiac drive the way we all imagined it did. This is a Trans Am clone, not an original. The car was built by Nebraska company Restore A Muscle Car, and started life as a lowly Firebird Formula. However, the company brought it up to Trans Am grade and beyond. Under the hood is a fuel-injected 8.2-liter V8 from Butler Performance that Restore A Muscle Car says produces 600 horsepower. Coupled to the big V8 is a Tremec five-speed manual transmission. There's even Hurst line-lock on-board, so this Trans Am should be perfect for on-demand burnouts. The car also comes with QA1 coil-over suspension, so it should corner better than the original, too. The outside looks roughly like a stock Trans Am, but it now has 18-inch wheels styled after those from the movie car, and the shaker scoop says "8.2" on each side. View 5 Photos In 2014, a 1977 Trans Am owned by Reynolds sold for a whopping $450,000. That car wasn't an actual movie car either, and lacked the modifications of this one. However, it was used as a promotional car and was given to Reynolds, so it did have some history with the film. This upgraded car is listed in the Barrett-Jackson catalog as "no reserve," so it's going home with a new owner on Saturday, regardless of price. Related Video:

GM Design shows what could have been and what might be

We periodically like to check in with GM Design's Instagram account to see what they're cooking up. Even better is when we catch a glimpse of an alternate history of what legendary designers from The General's past were thinking, though those ideas may not have made it into production. This week, for example, the account posted some illustrations from George Camp, whose career at GM spanned nearly four decades, from 1963 to 2001. One of the renderings is of what appears to be a 1971-72 Pontiac GTO Judge, but with two headlights instead of the production unit's quad beams. The rear departs from the canonical version most dramatically, with a massive integrated wing. Other bits that didn't make the production cut include large side vents, a gill-like side marker and rectangular intakes below the headlights that wouldn't be out of place on a modern design today. Amazingly, from what we can make out of the date, it appears that the drawing was done sometime in 1965, which makes it quite prescient.           View this post on Instagram                       A post shared by GM Design (@generalmotorsdesign) There's also a very aerodynamic interpretation of a Corvette ZR-1. To our eyes it splits the difference between the 1986 Corvette Indy concept and a fourth-generation F-body Pontiac Firebird, so perhaps parts of Camp's work on this sketch did make it into physical form. There's also a radical sports car concept from May 1970 that resembles the Mazda RX-500 concept from the same year, a Syd Mead-looking Cadillac coupe, and an Oldsmobile with a cool take on the company's trademark waterfall grille and elements of the Colonnade Cutlass at the rear. Other recent posts include a FJ Cruiser-like off-road EV, a sleek coupe with the Chevy corporate grille, and a rendering of a Silverado-esque pickup that looks far better than the current production version.           View this post on Instagram                       A post shared by GM Design (@generalmotorsdesign) It's pretty easy to lose hours in the account, but it's always fascinating to see GM's visions of what could have been and what might be. Related Video: