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Junkyard Gem: 1997 Pontiac Sunfire SE Convertible

For the entire 24-year production run of the GM J platform (best known for the Chevrolet Cavalier), the Pontiac Division offered new J-Body cars for sale in the United States. First there was the J2000, followed in quick succession by the 2000, 2000 Sunbird and Sunbird. The Sunbird stuck around until the Cavalier got a major redesign for the 1995 model year, at which point Pontiac changed the car's name to Sunfire. Today's Junkyard Gem is one of those early Sunfires, a top-of-the-line SE convertible with the optional big engine and manual transmission. The Sunfire was an extremely close sibling to the same-year Cavalier (by the late 1980s, all the other US-market GM divisions had dropped their J-cars, which meant no more Skyhawks, Cimarrons or Firenzas), quite difficult to distinguish from its near-twin at a glance. The base engine for the 1997 Sunfire convertible was the pushrod 2.2-liter straight-four that powered so many J-bodies of the 1990s. That engine produced just 120 gnashing, valve-floating horsepower, not much by late-1990s standards. For a mere 450 additional dollars, however, the 2.4-liter Twin Cam engine and its high-revving 150 horses could be had by '97 Sunfire buyers. That's what's in this car. This is one of the members of the Oldsmobile Quad 4 family, though some fanatics will yell at you if you apply that name to the versions that don't have big QUAD 4 lettering cast into the valve cover. This is the most powerful engine ever used in production Sunfires. For 1997, Pontiac offered a four-speed automatic transmission for no extra cost in the Sunfire convertible. Buyers of all other Sunfire models that year had to shell out either $550 or $810 ($1,026 or $1,511 in 2023 dollars) for a two-pedal rig. That means that the buyer of this car really wanted the five-speed manual transmission (or just hungered for the $810 credit offered in the fine print for takers of the manual). Plenty of free-breathing engine power, five-on-the-floor driving enjoyment and the open skies above. What a fun car! This one made it to nearly 180,000 miles. For this car with the Quad 4 under the hood and a clutch pedal on the floor, the MSRP was $18,539 (about $34,584 today). Its Cavalier LS convertible twin with the same engine/transmission setup cost $17,365 ($32,394 now). This car has a bunch of options, including the 15" Rally aluminum wheels, so the out-the-door price would have been higher. The last year for the Sunfire was 2005, same as the Cavalier.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Classic Pontiac Trans Am Firebird Super Duty 455 sells for nearly $90,000

Historically, the Pontiac Firebird Trans Am raised the performance levels a notch or two over a plain Firebird in the muscle car hierarchy of the Sixties. But the Super Duty 455 version of the Trans Am — that number represents the cubic inches of the hand-assembled V8 engine — moved the performance needle big time in 1974. So much so that a clean example of the machine sold recently on the Hagerty Marketplace auction site for $89,296. Advertised with just under 54,000 miles on the clock and having undergone a thorough restoration, the Buccaneer Red model was one of just 943 Pontiac Firebirds equipped with the Super Duty 455 package for the 1974 model year. That build had also been offered in 1973. The Hagerty listing drew more than 21,000 views and 39 bids. According to Hagerty's valuation report, a similar car would be worth $85,700 in good condition, and $103,000 if it was in ‘“concours condition.” The Super Duty motor borrowed technology from the lineÂ’s 366-cubic-inch NASCAR engine, and featured heavy-duty connecting rods and an entirely new block with a revised crankshaft and heads to deliver a claimed 310 horsepower. The Firebird that sold was indeed loaded, with a three-speed Hydra-matic transmission (which surely reduced its overall value), power locks and windows, AC, dual exhausts, heavy duty stabilizer bars all around, and a “custom Interior trimmed in Red perforated Morrokide vinyl upholstery.” The entry of PontiacÂ’s pony car in the U.S., facing off against the Mustang and Camaro, dates back to 1967, when it was offered with an inline six and optional V8. The first Trans Ams were introduced two years later, the name derived from a handling package. General Motors ceased production of new Pontiacs in 2002 owing to declining sales and losing stakes in the sports coupe market. The big 455-cid V-8 had disappeared years earlier.