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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Detroit City Council vetoes Autorama stunt, objects to Confederate flag

Detroit's Autorama hot rod show will stage its 67th annual event next month, and wants to kick off with Burt Reynolds tribute. The plan is to re-create the Mulberry Bridge jump from " Smokey and the Bandit" using a movie-correct 1977 Pontiac Trans Am. But the Detroit City Council voted 7-1 to prohibit the jump. Why? Because the Trans Am's front license plate holder displays the former Georgia state flag, a portion of which is the Confederate national flag, and the city council doesn't like that. In the movie, Bo "Bandit" Darville was a Georgia driving legend, and the flag on the car was Georgia's flag at the time. Councilman Scott Benson laid out the council's position when he said that the car "still proudly flies a Confederate flag, which is a symbol of oppression, slavery, as well as home-bred American terrorism. So this body said we are not going to support that type of symbolism nor the audacity to support that type of activity in the city of Detroit." It seems part of the council's ire comes from the same event two years ago. A stunt group called the Northeast Ohio Dukes re-created a "Dukes of Hazzard" jump in 2017 using a series-correct 1969 Dodge Charger, complete with a Confederate flag on the roof. Benson said the stunt group "expressly said they would not display that [Confederate flag] symbol during the jump." Not only was it displayed, but when driver Raymond Kohn gave interviews after the jump, his driving suit featured the Stainless Banner on the collar. Seems the council has been grinding its axe in silence for two years. Now Benson accuses Autorama of "a history of supporting images and symbols of racism, oppression, and white supremacy." Autorama is certain to take place March 1-3 at Cobo Center. This year's show will have around 800 cars on display, along with a special exhibit of 17 low riders and a Batmobile built by Flint native Carl Casper. Even if the Bandit car doesn't make the jump, the Trans Am and other memorabilia from the film will be there. A spokeswoman for Autorama said, "We are continuing to work to try to resolve this with the city." Related Video: News Source: Detroit News Auto News Government/Legal TV/Movies Pontiac Convertible Classics Detroit pontiac trans am smokey and the bandit

Junkyard Gem: 1968 Pontiac Catalina sedan

During the late 1960s, General Motors ruled the American car landscape, growing so dominant that the federal government considered antitrust action to break up the company. The General offered sporty Corvettes and muscular GTOs and rugged pickups and opulent Fleetwoods, sure, but the fat part of the sales numbers came from the bread-and-butter full-sized sedans and coupes, which boasted superior engineering and modern-looking styling; in 1967 alone, the Chevrolet Division moved 972,600 full-sized cars, and that's not even counting the 155,100 full-sized Chevy station wagons that year. Pontiac, Buick and Oldsmobile sold the same big cars with division-specific engines and bodywork, and they flew off the showroom floors. For 1968, the entry-level full-sized car from Pontiac was the Catalina, and I've found an example of the most affordable version of the most affordable big Pontiac for 1968, discarded in a northeastern Colorado wrecking yard about 50 miles south of Cheyenne, Wyoming. A '68 GM full-sized coupe, convertible, or even a four-door hardtop might be worth the cost and effort of a restoration, but a no-options base-trim-level post sedan with rust and plenty of body filler just won't get many takers these days. Like so many vehicles that sit outside for decades on the High Plains, this one is full of rodent nests. I wouldn't want to work on the interior of this car without a respirator and a lot of work with a shop-vac, because hantavirus is a significant danger in these parts. Alfred Sloan's plan to offer a stepladder of prestige for GM buyers, in which your first new car was a Chevrolet and you moved up through Pontiac, Oldsmobile, and Buick until you became sufficiently prosperous for Cadillac ownership, worked brilliantly for decades. In 1968, the Catalina was a notch above its Impala sibling on the Snob-O-Meter, with the sedan starting at $3,004 (about $22,600 in 2019 dollars). In fact, the V8-equipped 1968 Chevrolet Impala sedan listed at $3,033, and the Oldsmobile Delmont 88 went for $3,146, so the lines were beginning to blur between the relative positions of the lower-end GM divisions by this time. The base engine in the 1968 Catalina was a 400-cubic-inch (6.5 liter) V8 rated at 265 horsepower and enough torque to tow an aircraft carrier.