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Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.

Junkyard Gem: 1964 Pontiac Catalina Custom Ventura

Like Impala, Skylark, Malibu and Silverado (among many others), the Ventura name began its career as the designation for a trim level or option package used on another GM model, then became a model name in its own right. Initially a designation for a snazzed-up Pontiac Catalina two- or four-door hardtop, the Ventura name moved over to a Pontiac-ized version of the Chevy Nova for 1971. Today's Junkyard Gem, found in a Northern California car graveyard, proudly bears both Catalina and Ventura badging. Actually, the Catalina name itself started out as a trim level for the Chieftain and Star Chief models of the 1950s, just to confuse everybody. By the time this car was built, the Catalina was the cheapest of four Pontiac models built on the same full-size B-Body platform as the big Chevrolets and Olds 88s of the time (the Star Chief, Bonneville and Grand Prix ranked above it on the 1964 Pontiac Prestige-O-Meter). The 1964 Catalina four-door hardtop with the Custom Ventura package offered a lot of swank per dollar, with a price starting at $3,063. That's about $29,821 when converted to inflated 2023 dollars. The main benefit of the Custom Ventura package was an interior done up entirely in Morrokide upholstery. Morrokide was the name GM applied to Naugahyde fake leather when used in Pontiac vehicles; when used in Buicks, it was known as Cordaveen, while Oldsmobile Naugahyde was called Morocceen. Naugahyde took its name from the town of Naugatuck, Connecticut, where it was invented. This car's Morrokide is in rough shape. In fact, everything about this car is decayed and probably infectious. You know to be careful when a junkyard car has warnings about rat feces inked on the glass. That said, I couldn't resist examining the 8-track tapes that littered the interior. Here's Hotel California, the 1976 hit album by the Eagles. Supertramp's Paris, a live album recorded from the 1979 Breakfast in America tour, is here as well. Here's The Best of Carly Simon, from 1975. The tapes were played on this Sparkomatic player, which probably lived in the glovebox or under the seat. The factory radio was AM-only, and includes the frequency markings for the atomic-attack CONELRAD emergency frequencies. 1964 was the last year for mandatory CONELRAD radios in the United States.

Remember when Pontiac made a Trans Am Kammback grocery getter?

Despite muscle cars having strong reputations as some of the most impractical cars one can buy, they've occasionally had one of the most useful and practical features a car can sport: a hatchback. In the 1980s, General Motors' Chevrolet Camaro and Pontiac Firebird had one, and it added respectable utility to the sports cars. But the people at GM thought they could make the F-Body cars even more useful. So, after a few clay-model experiments, Pontiac built three examples of an extended-roof 1985 Pontiac Trans Am Kammback concept. Spotted by GM Authority, one of these Trans Am Kammbacks (although "shooting brake" seems like the more apt descriptor) is going on the block at the Mecum Kissimmee auction in early January 2019. Reportedly only three of these prototypes/experiments/test mules were built to driveable specs, and this example, VIN No. EX4796, has additional history that might make it the ultimate example. According to Mecum, the show car, which has made appearances at numerous auto shows, also spent some time at the race track — just not as a participant. It was used as a pace car for PPG and IMSA racing and temporarily had a light bar and "two-way communications equipment." Following its pace duty, and after GM stopped the project from going any further, it was put into Pontiac Engineering's private collection for 13 years. Famous Michigan car collector and Pontiac dealership owner John McMullen then bought the car. He eventually sent it to Pontiac specialist Scott Tiemann for a full restoration to the gorgeous condition it is in today. As seen in the photos, the Trans Am features white paint over a gray leather interior. It houses a 5.0-liter V8 under the hood and has a five-speed manual transmission. The wild concept is rare enough to be super cool, but we can't help but think of an infinitely more practical, more modern, more powerful, and arguably more interesting car we'd rather have. Manual Cadillac CTS-V Sport Wagon in Black Diamond anybody? Or, if you don't care about the extra doors, perhaps the Callaway's Corvette AeroWagen is more applicable. Either way, we're in full support of any shooting brakes we can find. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.