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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

GM Recalls 1.5 Million Cars For Steering Defect

General Motors Co. said Monday it is recalling 1.5 million vehicles worldwide because the electronic power-steering assist can suddenly stop working, making them harder to steer. The new recall brings to 6.3 million the number of vehicles GM has recalled since February. The initial recall - now at 2.6 million small cars for an ignition switch defect - prompted the automaker to name a new safety chief and speed up the review of cases that might lead to recalls. GM said it expects recall-related costs to total $750 million in the first quarter, including $300 million for the ignition switch recall. Included in the new recall are: - Chevrolet Malibu from the 2004-2005 model years, plus some 2006, 2008 and 2009 model-year cars. - Chevrolet Malibu Maxx from the 2004-2005 model years, plus some 2006 model-year cars. - Chevrolet HHR from the 2009-2010 model years (non-turbocharged only). - Some Chevrolet Cobalts from the 2010 model year. - Some Saturn Auras from the 2008-2009 model years. - Saturn Ion from the 2004-2007 model years. - Pontiac G6 from the 2005 model year, plus some cars from the 2006, 2008 and 2009 model years. - Service parts installed into certain vehicles before May 31, 2010, under a previous recall GM says no deaths related to the defect have been reported. It is still investigating whether there have been any accidents or injuries related to the problem. GM dealers will replace the power steering motor and other parts for free. Spokesman Alan Adler said owners will be notified of the recall the week of April 28 and will be told when parts are available after that. The Cobalt and the Ion, which are also involved in the ignition switch recall, share many common parts.GM recalled Cobalts from the 2005-2010 model years for the power steering defect in 2010, but it's unclear why the company didn't recall the Ion at the same time. Federal regulators also opened an investigation into power steering complaints in the Ion in 2010, but didn't order a recall. Related Gallery 2014 Chevrolet Corvette Stingray Test Drive View 9 Photos Recalls GM Pontiac Chevy Cobalt saturn ion pontiac g6 Chevrolet Cobalt Chevrolet HHR

Junkyard Gem: 1992 Pontiac Sunbird convertible, with extremely rad W25 Appearance Package

Radwood has sparked a revival in the appreciation of goofy 1980s and 1980s automotive fashions, from neon-colored tape stripes to excessive TURBO badging to ads featuring horrifying Nagel-style women with radio faceplates instead of eyes. I see a lot of discarded cars that would have been ideal to bring to Radwood, and today's Junkyard Gem is even radder than, say, a purple Mercury Tracer Trio or a teal Chevy Beretta GT or even the elusive Dodge Daytona IROC R/T (yes, there were IROC Daytonas): a genuine Pontiac Sunbird SE convertible with the W25 Appearance Package and Bright White Star wheels. The W25 package got you a white Sunbird with kicky script badging, white wheels, and — if you opted for the optional 3.1-liter V6 — these candy-cane-influenced red-and-white displacement badges on the fenders. Now this is rad! The white interior got dirty fast, especially if the owner left the convertible top down, and these wheels were tough to keep clean for more than a few hours. This one appears to have spent many years sitting abandoned with the top down, judging by the completely trashed interior. The base engine for 1992 was the good old Cavalier four-banger, complete with 111 horsepower. This 3.1-liter engine made a respectable-for-1992 140 horses, for plenty of torque-steery, tire-squealy fun. As a J-Body car, the Sunbird was a sibling to the Chevrolet Cavalier in 1992 (the J-based Cadillac Cimarron, Oldsmobile Firenza, and Buick Skyhawk departed before the end of the 1980s). Starting in 1994, the Pontiac Sunfire replaced the Sunbird, continuing in production all the way through the demise of the J platform in 2005. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Where (in Canada) would you test-drive your Sunbird? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.