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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

World's only 1964 Pontiac XP-833 Banshee coupe for sale by Kia dealer

It seems like there has been a spate of especially odd car sales in the first part of this especially odd year, from the numerous barn finds and homebrew specials to the time capsule cars — like the BMW wrapped in a protective bubble for 23 years. Napoli Kia in Milford, Connecticut, brings us another, via Motor1. Len Napoli is the dealership principal and die-hard Pontiac maven; his father opened Napoli Pontiac in 1958, and Len held onto the franchise until the early 2000s, just before GM shuttered the brand that built excitement. Napoli got hold of the 1964 Pontiac Banshee XP-833 coupe concept, and put the car up for sale through his Kia dealership for $750,000. The exceptional price comes from the fact that Pontiac built two Banshee concepts in 1964, one this silver coupe with a red interior, the other a white roadster, making each concept a one-of-one collector car.      Motor Trend wrote a detailed piece on this one in 2013, the editorial tour hosted by Bill Collins, the Banshee's lead engineer. The short story is that GM exec John Z. DeLorean — yes, him —  gave approval to a small crew at Pontiac to create a two-seater sports car to compete with the Mustang, because GM had nothing to fend off the four-seat coupe that would sell one million units in just 18 months on the market. Collins and his team took inspiration from the 1963 Corvair Monza GT concept, working up a fiberglass body over a steel frame, with a 230-cubic-inch overhead-cam straight-six producing 165 horsepower and 216 pound-feet of torque, a four-speed manual transmission, and 9.5-inch drum brakes at all corners. The idea was that the XP-833 would be "an affordable and fun two-seat sports car," the concept demonstrating the base-model price leader offering a lengthy list of options for those who wanted more. The white roadster, in fact, fitted a 326 cubic-inch V8 under the hood. Rumor says that Chevrolet execs didn't like having another two-seater sports car in the GM fold, especially one with a fiberglass body that held weight down to 2,200 pounds. GM execs took one look at the two concepts in 1965 and shut the project down. The two XP-833s lived in a garage for years, Collins and his colleague Bill Killen getting permission to buy the cars from GM in 1973 before Collins left to help engineer the DeLorean DMC-12. It wasn't until just before Collins departed that the XP-333 got the name Banshee.

NHTSA could add 1M cars to GM recall

The Detroit Free Press is reporting that the National Highway Traffic Safety Administration may expand a recall campaign for faulty brake lamps. The agency is currently looking into complaints that certain 2004-2011 Chevrolet Malibu models as well as some 2007-2009 Saturn Aura sedans may have brake lights that do not illuminate when the driver presses the pedal. Alternatively, the lamps may also illuminate without input from the driver. General Motors recalled 8,000 Pontiac G6 models from the 2005 model year for the same problem, and NHTSA is currently investigating whether to add 550,000 more G6 models built between 2005 and 2009 to the list for the same issue.
In addition, investigators are currently examining 97 complaints from Malibu and Aura owners with the same trouble. If NHTSA adds those models to the recall campaign, more than one million units could be covered. GM, meanwhile, says there have been no accidents or injuries as a result of the problem.