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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Junkyard Gem: 2008 Pontiac G5 Coupe

In the grim early days of the Great Recession, the situation at GM's Pontiac Division didn't feel so great but there was some cause for optimism. The Solstice still had a certain glow, the Holden Commodore-based G8 had just arrived, and vehicle shoppers could stride into their local Pontiac showrooms and choose from eight different models bearing the iconic arrowhead badge. Yes, there were still new Torrents and Grand Prix and Vibes for sale in 2008, and of course the Cavalier-twin Sunfire had been replaced by the Cobalt-twin G5 by that time. Here's one of those G5s, found in a Colorado Springs car graveyard. It wasn't long after this car was built that everything went to hell for Pontiac. In April of 2009, GM announced that the Pontiac Division would be "phased out" over the next few years. Just to drive home the point, GM itself filed for Chapter 11 bankruptcy five weeks later. GM had already offed Oldsmobile—a marque dating back to 1897, making it nearly 30 years Pontiac's senior—five years earlier, so everybody knew there would be no reprieve in this case. Just to confuse everybody, Pontiac dealers offered a G3-badged Chevy Aveo (aka Daewoo Kalos) to sell alongside the G5 for 2009, but by 2010 there were just two new Pontiac models still standing in the United States: the G6 and the Vibe. Just over 70,000 G5s were sold in the United States during the 2007-2009 model years, making these cars fairly rare. The Cobalt/G5 ignition-switch fiasco of the mid-2010s really hammered their resale value at the time. Sometimes the definition of "Gem" refers to historical value, not the happier kind. Speaking of ignition switches, the key is still in this one. That generally means that a junkyard vehicle is a dealership trade-in or insurance total that couldn't sell at auction. This one is a base model, which listed at $15,675 (about $22,040 in 2023 dollars). The snazzier G5 GT started at $19,850 ($27,911 now) that year. The engine in this car is a 2.2-liter Ecotec four-banger rated at 148 horsepower and 152 pound-feet (the GT got a 2.4 with 171 hp/167 lb-ft). A five-speed manual was standard equipment, but the buyer of this car paid extra for the automatic. GM stuck these little "Mark of Excellence" badges on the fenders of its vehicles starting in 2005, then ditched the idea in 2009. I have vivid memories of this logo from the seatbelt buttons in my parents' 1973 Sportvan Beauville.

Porsche Boxster Spyder to get GT3's 4.0-liter flat six?

It's been a merry-go-round the past few months, the rumormill focused on what will power the next Porsche Boxster Spyder. First came hearsay of a flat-six going into the special edition of a model line known for its turbocharged four-cylinder engines. Then came tattling that the flat-six in question was the naturally aspirated, 4.0-liter from the 911 GT3. A couple of weeks ago we wrote " we'd be surprised if Porsche packed anything other than a turbocharged flat-four under the skin." But Autocar has a new report that, indeed, a downtuned version of the 500-horsepower 4.0-liter from the GT3's rump will move to the Boxster Spyder's midsection. The Autocar piece follows a Wheels magazine article from last November, and the prediction isn't outrageous. When Car and Driver reviewed the last Boxster Spyder, it wrote, "the hand-me-down six comes from the older 911 Carrera S, not to be confused with the new turbocharged 3.0-liter flat-six that powers the refreshed 911." If we can believe a recent report from Automobile about the 992-series 911 due later this year, the same thing is happening: The 991.2-series GT3 bequeaths its powerplant to the smaller sibling, and the 992-series GT3 moves to a 3.8-liter, twin-turbo flat-six with around 550 hp. Autocar quotes Andreas Preuninger, the Porsche engineer leading the development of all of these wunderkinds, saying of the Boxster earlier this year, "Natural aspiration is one of our main USPs. ... [We] think we can achieve throttle response and immediacy a little bit better with an atmospheric high-revving engine than any kind of turbo." We'll guess that means, by inference, that the GT3 is about to age out of naturally-aspirated university. The limited-edition Boxster Spyder might carry the torch with the 4.0-liter, with output somewhere around 430 hp. The Cayman GT4 could do the same. Or, who knows, an evolution of the 375-hp, 3.8-liter flat-six in the previous Boxster Spyder might burble out of left field. We expect to see the Boxster Spyder late this year. Until then, we'll wait to see what the merry-go-round says next time the Zuffenhausen horse comes around. Related Video: Featured Gallery Porsche 718 Boxster Spyder spy shots View 13 Photos News Source: Autocar via JalopnikImage Credit: CarPix Rumormill Pontiac Convertible Luxury Special and Limited Editions Performance porsche 911 gt3