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Why Pontiac should come back and how it can be relevant again

When I was a kid growing up in Metro Detroit, our family was always entwined in the General Motors empire. My dad and some of our relatives worked for GM in various capacities, and we had our fair share of Chevrolet, GMC, and even Buick products in our humble driveway. However, it was my Uncle Ed that always had a vehicle from the one GM brand that always appealed to me the most: Pontiac. Seeing him pull up in his Pontiac 6000 and later the '90s era Grand Prix sedan that replaced it was always an exciting occasion, and both of these models also reflected the playful spirit that once defined the Pontiac brand. Back when Pontiac first got its performance groove on in the '60s, names such as GTO, Firebird, as well as Bonneville became iconic nameplates in the broader muscle car era. The '80s saw Pontiac lose some of its styling heritage, but also try new things at the same time including turbocharging as well as the mid-engine sports car with the flawed but still sleek Pontiac Fiero. When the Pontiac brand was shuttered in 2009, it was a mere few years after I earned my drivers license, and also when Pontiac was just beginning to regain some of its lost luster. Granted cookie cutter efforts like the Pontiac G3, (Chevrolet Aveo) G5, (Chevrolet Cobalt) and G6 (Chevrolet Malibu) certainly did not help matters during Pontiac's final years on the market, but two models in particular offered a compelling glimpse into what could've been for the storied brand. The first was the Pontiac Solstice roadster/coupe. Originally introduced as a concept back in 2004, and championed by everyone's fighter jet flying auto executive Bob Lutz, the Solstice was designed to be a serious competitor to the Mazda Miata, and while its interior ergonomics were flawed and the top solution not ideal. It proved to be a fun little car to drive, and also a sales success for Pontiac with initial demand exceeding expectations.This was especially due to its lineup of engines with the 2.0 liter LHU turbocharged four-cylinder engine delivering 260 horsepower in GXP variants. The second and (inarguably my favorite Pontiac model) was the Pontiac G8 sedan. Originating in Australia as the Holden Commodore VE, the G8 was designed to rectify the multitude of sins created by the last generation Bonneville. Front wheel drive was pitched in favor of rear wheel drive, and for the first time in a long time interior ergonomics and cladding free exterior styling were key building blocks for success.

Junkyard Gem: 2009 Pontiac G3

Things weren't looking so rosy for Pontiac Division in late 2008, as The General had troubles of its own that culminated in Chapter 11 bankruptcy in June of 2009. Meanwhile, the Solstice and G8 had failed to revive Pontiac's youthful "excitement" image. Naturally, this seemed like the ideal time to put Pontiac badges and a new grille on the Chevrolet Aveo (itself a rebadged Daewoo Kalos) and call it the G3 (in the United States) or the G3 Wave (in Canada). Sales were not brisk, to put it mildly, and the 2009-only G3 has become one of the rarest modern Pontiacs in the junkyard world. The announcement of Pontiac's demise came in the spring of 2009, with the very last Pontiac-badged vehicle built being either a G3 or a Vibe (since those cars were really Daewoos and Toyotas, respectively, the true final Pontiac was the 2010 G6). The Aveo itself disappeared after the 2011 model year, replaced by an updated Kalos design known here as the Chevrolet Sonic. As a result of the GM bankruptcy, termination of the Pontiac brand, a nasty worldwide recession, and the preference of American vehicle shoppers for trucks or at least truck-shaped cars, few knew the G3 existed and fewer still thought to buy one. This is only the second G3 I've managed to find in a car graveyard, and I've been searching diligently.  So, it's a Junkyard Gem in the historical sense, not in the sense of being the kind of car you'd want to take to your 20th high school reunion. That said, it has power windows, air conditioning, and a CD player— pretty nice stuff for a dirt-cheap econobox from a decade back. And look! An AUX jack for your iPod or early-model smartphone. I drove dozens of cheap rental cars for my job with the 24 Hours of Lemons Traveling Circus during the late 2000s, and very few had this feature; until about 2013 or so, you had to travel with your own CDs or one of those horrible wireless FM modulators if you wanted to listen to anything other than the radio in a non-high-roller rental car. Under the hood, a 106-horse Daewoo Ecotec displacing 1.6 liters. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. If there were any television commercials for the G3, I guarantee that they weren't as fun as this one— set in the California high desert, of course— for the SKDM Kalos.

Junkyard Gem: 1984 Pontiac Fiero with supercharged 3800 V6 swap

Like the Corvair, the Vega, and the Citation, the Pontiac Fiero was a very innovative machine that ended up causing General Motors more headaches than happiness, and Fiero aficionados and naysayers continue to beat each other with tire irons (figuratively speaking, I hope) to this day. The General has often proved willing to take the occasional big gamble and huge GM successes in engineering prowess (including the first overhead-valve V8 engine for the masses and the first real-world-usable true automatic transmission) and marketing brilliance (e.g., the Pontiac GTO and related John DeLorean home runs) meant that the idea of a mid-engined sporty economy car (or economical sports car) got a shot from the suits on the 14th floor. Sadly, the Fiero ended up being the marketplace victim of too many issues to get into here, and The General pulled the plug immediately after the 1988-model-year suspension redesign that made the Fiero the sports car it should have been all along. But what if the plastic Pontiac had never suffered from the misery of the gnashy, pokey Iron Duke engine and had been built from the start with a screaming supercharged V6 making way better than 200 horsepower? The final owner of today's Junkyard Gem sought to make that very Fiero, by dropping in one of the many supercharged 3.8-liter V6s installed in 1990s and 2000s GM factory hot rods. The first Fieros came out in 1983 for model year 1984, and the only engine available that year was the Iron Duke 2.5-liter four-cylinder, which generated its 92 horsepower with the full-throated song of a Soviet tractor stuck in the freezing mud of a Polish sugar-beet field. The 2M4 badging stood for "two seats, mid-engine, four cylinders," just as the numbers in the Oldsmobile 4-4-2 once represented "four carburetor barrels, four-speed manual transmission, dual exhaust." This car is a top-trim-level SE model, which listed for $9,599 (about $24,200 today). The no-frills Fiero cost just $7,999 that year, making these cars far cheaper than the only other reasonably affordable new mid-engined car Americans could buy at that time: the $13,990 Bertone (aka Fiat) X1/9. The Toyota MR2 appeared in North America as a 1985 model with a base price of $10,999 and promptly siphoned off the car-buying cash from a bunch of potential Fiero shoppers.