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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Porsche still deciding on one or two new 911 plug-in hybrids

Back in March, Porsche CEO Oliver Blume told Autocar that the coming Porsche 911 plug-in hybrid "will be the most powerful 911 we've ever had." That quote portended a 992-series 911 with 700 horsepower or more. A new report in Auto Express, however, suggests Porsche is having energetic debates about just what the 911's hybrid strategy will be, and that the only agreed-upon plug-in hybrid 911 so far is a milder version to sit in the middle of the range. Putting all our rumors in a row, in January, Automobile reported on an electrically-assisted 911 with 485 hp and 561 pound-feet of torque. The new AE piece effectively endorses that, saying the mid-range hybrid would follow the program established by the all-wheel drive Cayenne e-Hybrid that produces a combined 455 hp and 516 lb-ft. The 911 would naturally use a flat-six instead of the Cayenne's 3.0-liter V6, and the sports car would be tuned for better sound response and sharper reflexes. AE says fuel economy for this hybrid should be at least 80 eMPG, with emissions of less than 80 grams per kilometer. The current base Carrera is currently rated at a maximum 38.2 mpg in the UK, with minimum emissions of 169 g/km. The hybrid, fitted with a double-clutch gearbox and Porsche's mechanical all-wheel-drive system, could run from a stop to 62 miles per hour in less than four seconds, making it more efficient than a base Carrera and much faster than a Carrera 4S. AE says there remains only "the potential for Porsche to add a second, more powerful hybrid 911," and says its sources claim that's what's "causing the most consternation behind closed doors." This one would be the twin-turbocharged, 700-hp beastie that, as a series production car, would have a hard time not usurping the 540-hp Turbo, 580-hp Turbo S, and 607-hp Turbo S Exclusive. True, the hybrid would be handicapped with a 550-pound battery pack, but the instant acceleration and handling benefits of electric AWD — with no connection between the axles — could provide the final edge over the other three. As such, it makes sense that there'd be a whole lot of debate about a flagship 911 hybrid. On the other hand, such a monster seems like an eventuality in view of Porsche's electrified aspirations, the lessons gained from the 918 Hybrid and the 919 Hybrid Le Mans racer, and the fact that CEO Blume has already spoken. The Stuttgart carmaker expects a sales mix of 25 percent electric, 25 percent hybrid, and 50 percent conventional powertrains by 2025.

Junkyard Gem: 1980 Pontiac Grand Prix LJ

A couple of years before John DeLorean and his team at the Pontiac Division created the GTO by pasting a big engine and some gingerbread on the LeMans, they created a rakish, powerful coupe based on the staid full-size Catalina. This was the 1962 Pontiac Grand Prix, which sold like crazy and escalated the personal luxury coupe war already brewing in Detroit. Starting with the 1969 model year, the Grand Prix switched to a smaller chassis (shared the following year with the new Chevrolet Monte Carlo), and all subsequent rear-wheel-drive Grand Prix (that is, through 1987) remained siblings of the Monte. Today's Junkyard Gem is a rare 1980 Grand Prix LJ, found in a self-service yard near Reno, Nevada. Sure, a fresh round of Middle East conflict had put a kink in America's fuel hose in 1979, leading to gas lines and a general sense of malaise, but at least the new Grand Prix looked extra sharp for 1980. The LJ package came with all sorts of appearance and comfort goodies, including these "luxury seats with loose-pillow design in New Florentine Cloth." A Pontiac Phoenix LJ was available as well. These seats must have been very comfortable when new. Who needed a Cadillac when Pontiac would sell you this car at a base MSRP of just $7,000 (about $26,704 in 2023 dollars)? That price was what you paid if you were willing to get the base 3.8-liter Buick V6, though. To get a V8 engine with four-barrel carburetor, you had to pay extra. If you did pay the extra for a V8, which one you got depended on which state you lived in; in California, you got this 305-cubic-inch (5.0-liter Chevrolet small-block), and in the other 49 states you got a 301-cubic-inch (4.9-liter) Pontiac. The 305 was rated at 150 horsepower with 230 pound-feet; the 301 made 140hp and 240 lb-ft. This car was originally bought in California (the state line is about ten miles away from its final parking spot), so it has the Chevy engine. The V8 added $195 (plus $250 for the California-only emissions system) to the out-the-door price of the car, or about $1,316 in 2023 dollars. Outside of California, a 4.3-liter Chevy V6 was available for just 80 additional bucks ($305 now). All 1980 Grand Prix got a three-speed automatic transmission as standard equipment, with no manual available from the factory. This car has the optional air conditioning, which cost $601 ($2,293 after inflation). This is the "Custom Sport" steering wheel, which was standard on the LJ. The tilt option cost $81 ($309 today).