1970 Pontiac Gto 455 4-speed on 2040-cars

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Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

Lutz says Washington killed Pontiac, next G6 was to be ATS derivative

How many people think Buick or GMC should have gotten the axe instead of Pontiac? You can't see it, but I'm raising my hand. Autoweek reports that former Vice Chairman of GM, Bob Lutz, has indicated that things didn't have to end up the way they did.
"The Feds said, 'Yeah, how much money have you made on Pontiac in the last 10 years?' and the answer was, 'Nothing.'"
In a talk given at the Petersen Automotive Museum for the Inside the MotoMan Studio series, Lutz says "The Feds said, 'Yeah, how much money have you made on Pontiac in the last 10 years?' and the answer was, 'Nothing.' So, it goes. And when the guy who is handing you the check for $53 billion says, 'I don't want Pontiac, drop Pontiac or you don't get the money,' it doesn't take you very long to make up your mind." Lutz even added that the next-generation Pontiac G6 would have benefitted from the rear-wheel-drive platform of the Cadillac ATS. How awesome would that have been?

Junkyard Gem: 1991 Pontiac 6000 LE

Sibling to the Chevrolet Celebrity and Oldsmobile Cutlass Ciera, the Pontiac 6000 sold pretty well during the early-to-middle 1980s, but had been relegated to the dealership bargain bin and fleet-car cul-de-sac by the time of Operation Desert Shield. Here's a final-year-of-manufacture 6000 LE that I photographed in an Arizona self-service wrecking yard. This car was sold new in Arizona, and it will be crushed in the same state, 26 years later. The LE was the cheapest trim level for the 6000 in 1991, but the original purchaser of this car sprang for a few options. For example, instead of the utterly miserable 2.5-liter Iron Duke four-cylinder, this car packs the 3.1-liter V6. That meant 140 horsepower instead of 110, plus an engine note more like a vacuum cleaner sucking up a spaghetti spill than an ailing blender chewing on walnuts. AM, FM, and cassette. Not only that, but the auto-reverse feature meant that your mixtape cassette wouldn't stop right in the middle of your favorite Roxette tune. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Even the wretched Daewoo-built Pontiac LeMans gets more screen time than the forgotten 6000 in this 1991 TV ad featuring the voice of Captain Picard. Featured Gallery Junked 1991 Pontiac 6000 View 15 Photos Auto News Pontiac Automotive History Sedan