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Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

David Hasselhoff's own KITT replica up for auction

Depending on when and where you grew up, the name David Hasselhoff likely conjures up images of Knight Rider, Baywatch, pop singer, or possibly a washed-up TV actor, but one thing that can never be taken away from The Hoff is his connection to one of the greatest automotive icons in pop culture. The Knight Industries Two Thousand, usually shortened to simply KITT, was the real star of Knight Rider for many fans. Based on a Pontiac Firebird Trans Am, the car combined snarky quips for comedy relief and stunts to provide much of the show's actions. Now, Julien's Auctions is selling Hasselhoff's own replica as part of a larger sale of the actor's personal memorabilia collection.
This recreation is based on a 1986 Firebird and comes with all of the tech on the inside that now seems hilariously outdated, like the yoke steering wheel and plethora of buttons. The interior also thoughtfully includes a voice box with over 4,000 sound clips from the show. With a 5.0-liter V8 and an automatic transmission, performance is likely adequate and period correct. According to the listing, this car was created by fans and given to the Hoff. Sadly, the replica doesn't convert to Super Pursuit Mode like KITT could in later seasons, and we most associate KITT with conventional front-hinged doors to go with the power t-tops and ejector seats.
Bidding currently sits $27,500 with eight bids, since starting at $15,000. Julien's predicts it will sell for between $30,000 and $50,000. If there is some nostalgia for KITT in your heart, there is still plenty of time to bid.

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.