1969 Pontiac Gto 2dr Ht on 2040-cars

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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Howard Stern latest in Seinfeld's passenger seat for CiCGC

We'll be honest: the actual cars in Jerry Seinfeld's hit internet series, Comedians In Cars Getting Coffee, typically take a back seat to the celebrities in the front row. Seinfeld usually throws in a few lines about his classic wheels in the first minute or so, and then moves on to the important business of sprightly conversation and pithy one-liners. It's great.
This time around, with legendary motormouth Howard Stern riding shotgun, the 1969 Pontiac GTO Judge that might have been a co-star, gets forgotten about almost completely. Instead, Stern spends a tremendous amount of screen time extolling the virtues of his therapy sessions, attempts to dive into Seinfeld's prowess as a lover and generally makes a nuisance of himself. Pretty much to plan, then.
Scroll below to hear Howard accuse Jerry of acting like Jesus, just before declaring himself the greatest radio personality in the history of the business.

1939 Pontiac Ghost Car commands $308,000 at auction

For the 1939 World's Fair, Pontiac built a Deluxe Six bodied in Plexiglass. Part of the Previews of Progress pavilion in which General Motors' Futurama showed off what was to come in the world of autos, the 'invisible' Pontiac is credited as the first transparent car in America. And there were no shortcuts taken with its body: the Plexiglass form was fabricated by the company that brought the material to market in 1933, Rohm & Haas.
The see-through sedan was sold at RM Auctions' St. John's auction in Michigan on July 30, fetching $308,000. Not bad appreciation for a domestic oddity that cost $25,000 to build when new. You can check out the high-res gallery of its innards, including copper and chrome metalwork and white moldings and wheels, and get the exhaustive details on it after the jump.