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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

eBay Find of the Day: 1967 Pontiac GTO Monkeemobile

Say what you will about The Monkees, but the guys in the band had great taste in automobiles. Take the Monkeemobile, for example. Built off a 1967 Pontiac GTO Convertible, the custom featured genuinely interesting bodywork and some wild engine bolt-ons. If you're a fan of 1960s pop and yearn to relive the genre's glory days, eBay Motors may have what you need. A recreation of the 1967 Monkeemobile has showed up for auction. This particular replica was built by Dakota County Customs using an four-speed GTO, just like the original.
Built for the band's 45th anniversary and the final Monkees tour last year, this Monkeemobile is faithful down to every last detail. Unfortunately, the trumpet exhaust poking out of the front fender wells and the massive gold-flake blower are for show only. Seems fitting.
If you like what you see, this machine is up for bid in Richfield, Minnesota with two days left on the auctions. So far, bidding as whipped up to $60,000 with the reserve not met. Head over to eBay Motors to have a look.

Pontiac should come back as a performance division for GM

For decades the Pontiac brand was known as GM's performance brand. From the 1964 Pontiac GTO, to the 1967 Firebird, to the 1984 Fiero, to the 2006 Solstice Turbo, and 2009 G8 GXP, Pontiac had a reputation for building exciting cars, with bold styling and performance to back it up. When the Camaro was killed off in 2002, the Pontiac Firebird died off with it, and the last Pontiacs were built in early 2010. But with names like G3, G4, and G6, Pontiac's performance image had long faded from it's earlier glory days. My idea for Pontiac's revival would be to bring it back as a dedicated performance marque similar to Chevy's Super Sport (SS) line up of years past. First, and most obvious would be to bring back the Pontiac Firebird. Offering the entry-level model with the Camaro's 275HP turbo 4 cylinder engine, then having the Camaro SS's 455HP V8, but also offering a halo model Trans Am that is a revamped Camaro ZL-1 along with it's tire-shredding 650HP, supercharged V8 and race tuned suspension. Secondly, I would bring back the GTO. Which I would base on the current Chevy SS, but I would use the full 455-horsepower LS4 V8 (rather than the 415-hp setup that it has now). Furthermore, I would add the impressive 650-hp supercharged V8 to provide real competition to the Charger Hellcat. Importantly, I would make sure that the new GTO had bold, distinctive styling that really set it apart. I understand that purists would want any Pontiac GTO to be a two-door coupe, but I think that they could forgive that if the new GTO was an outstanding American performance car. Next, I would take the Buick Cascada convertible, add much bolder styling, swap in the Camaro's 275-hp turbo engine, and tune up the suspension to provide more performance than luxury (without being harsh). And finally I would round out the line up by using the new 2018 Traverse , but use the new, bold Pontiac design language to spice up the model's looks, tweak the engines for more power, and again provide a performance suspension that matches the model's new sporty looks. Obviously, having a high performance Pontiac model line up would steal away some sales from Chevy, Buick, and Cadillac models. But I think that it would more than make up for this by also stealing away sales from competing brands. Related Video: Image Credit: Copyright 2012 Drew Phillips / AOL Pontiac Classics brands open road