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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Pontiac Aztek rises from the ashes of infamy in Firebird Trans Am guise

What if the Pontiac Aztek, one of the most widely ridiculed vehicles ever built, was reimagined with a little flair from one of the former brand’s more legendary cars? Well, it turns out that someone not only came up with that idea, but followed up on it. And so, we present to you the Pontiac Aztek Firebird Trans Am, uh, trim package? ItÂ’s not real, of course, but it comes from Abimelec Arellano, an Hermosillo, Mexico-based car designer with too much time on his hands who goes by the name Abimelec Design. Arellano redesigned the midsize SUVÂ’s wimpy front fascia to surprising success by simply adding widened fender flares and perhaps modernizing the headlights. He also went all-in embracing the AztekÂ’s abrupt, flattened rear end by removing the rear bumper lip, adding a slightly more aggressive rear spoiler to boot. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Elsewhere, the dominating and cheap-looking gray plastic under-cladding is gone in favor of body-color panels. Arellano also added some probably larger Pontiac Snowflake wheels with gold accents that really make them pop and play well against the signature Firebird decal dominating the hood. Commenters generally fall into one of two buckets. As one put it, “I never thought the Aztek could look this good.” Others implored Arellano to do a version with a T-top. Or as one Autoblog editor put it, “So it turns out the reason the Aztek was a laughingstock failure is that it didnÂ’t come in a Smokey and the Bandit Edition. Somewhere, a dude who got shouted down in a product-planning meeting years ago is vindicated.” Sold between 2001 and 2005, the Aztek arguably reached the pinnacle of its notoriety as the metaphor for the drab, underachieving life of Walter White in AMCÂ’s meth drama, “Breaking Bad.” It came equipped with a 3.4-liter V6 that made 185 horsepower and sent it through a four-speed automatic to the front wheels, with an all-wheel drive version also available. The Aztek may have the last laugh, especially if it gets a screaming chicken. “The fact it was a controversial design and didnÂ’t sell well will make it an object of curiosity from a historical standpoint many years from now,” McKeel Hagerty, president and CEO of classic-car insurer Hagerty Insurance, told Autoblog back in 2016.

Pontiac should come back as a performance division for GM

For decades the Pontiac brand was known as GM's performance brand. From the 1964 Pontiac GTO, to the 1967 Firebird, to the 1984 Fiero, to the 2006 Solstice Turbo, and 2009 G8 GXP, Pontiac had a reputation for building exciting cars, with bold styling and performance to back it up. When the Camaro was killed off in 2002, the Pontiac Firebird died off with it, and the last Pontiacs were built in early 2010. But with names like G3, G4, and G6, Pontiac's performance image had long faded from it's earlier glory days. My idea for Pontiac's revival would be to bring it back as a dedicated performance marque similar to Chevy's Super Sport (SS) line up of years past. First, and most obvious would be to bring back the Pontiac Firebird. Offering the entry-level model with the Camaro's 275HP turbo 4 cylinder engine, then having the Camaro SS's 455HP V8, but also offering a halo model Trans Am that is a revamped Camaro ZL-1 along with it's tire-shredding 650HP, supercharged V8 and race tuned suspension. Secondly, I would bring back the GTO. Which I would base on the current Chevy SS, but I would use the full 455-horsepower LS4 V8 (rather than the 415-hp setup that it has now). Furthermore, I would add the impressive 650-hp supercharged V8 to provide real competition to the Charger Hellcat. Importantly, I would make sure that the new GTO had bold, distinctive styling that really set it apart. I understand that purists would want any Pontiac GTO to be a two-door coupe, but I think that they could forgive that if the new GTO was an outstanding American performance car. Next, I would take the Buick Cascada convertible, add much bolder styling, swap in the Camaro's 275-hp turbo engine, and tune up the suspension to provide more performance than luxury (without being harsh). And finally I would round out the line up by using the new 2018 Traverse , but use the new, bold Pontiac design language to spice up the model's looks, tweak the engines for more power, and again provide a performance suspension that matches the model's new sporty looks. Obviously, having a high performance Pontiac model line up would steal away some sales from Chevy, Buick, and Cadillac models. But I think that it would more than make up for this by also stealing away sales from competing brands. Related Video: Image Credit: Copyright 2012 Drew Phillips / AOL Pontiac Classics brands open road