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Junkyard Gem: 2008 Pontiac G5 Coupe

In the grim early days of the Great Recession, the situation at GM's Pontiac Division didn't feel so great but there was some cause for optimism. The Solstice still had a certain glow, the Holden Commodore-based G8 had just arrived, and vehicle shoppers could stride into their local Pontiac showrooms and choose from eight different models bearing the iconic arrowhead badge. Yes, there were still new Torrents and Grand Prix and Vibes for sale in 2008, and of course the Cavalier-twin Sunfire had been replaced by the Cobalt-twin G5 by that time. Here's one of those G5s, found in a Colorado Springs car graveyard. It wasn't long after this car was built that everything went to hell for Pontiac. In April of 2009, GM announced that the Pontiac Division would be "phased out" over the next few years. Just to drive home the point, GM itself filed for Chapter 11 bankruptcy five weeks later. GM had already offed Oldsmobile—a marque dating back to 1897, making it nearly 30 years Pontiac's senior—five years earlier, so everybody knew there would be no reprieve in this case. Just to confuse everybody, Pontiac dealers offered a G3-badged Chevy Aveo (aka Daewoo Kalos) to sell alongside the G5 for 2009, but by 2010 there were just two new Pontiac models still standing in the United States: the G6 and the Vibe. Just over 70,000 G5s were sold in the United States during the 2007-2009 model years, making these cars fairly rare. The Cobalt/G5 ignition-switch fiasco of the mid-2010s really hammered their resale value at the time. Sometimes the definition of "Gem" refers to historical value, not the happier kind. Speaking of ignition switches, the key is still in this one. That generally means that a junkyard vehicle is a dealership trade-in or insurance total that couldn't sell at auction. This one is a base model, which listed at $15,675 (about $22,040 in 2023 dollars). The snazzier G5 GT started at $19,850 ($27,911 now) that year. The engine in this car is a 2.2-liter Ecotec four-banger rated at 148 horsepower and 152 pound-feet (the GT got a 2.4 with 171 hp/167 lb-ft). A five-speed manual was standard equipment, but the buyer of this car paid extra for the automatic. GM stuck these little "Mark of Excellence" badges on the fenders of its vehicles starting in 2005, then ditched the idea in 2009. I have vivid memories of this logo from the seatbelt buttons in my parents' 1973 Sportvan Beauville.

Pontiac could be a phoenix rising from the ashes

Of the deceased American car companies from the past 50 years such as Hummer, Mercury, Oldsmobile, Plymouth and Saturn, I believe the most worthy resurrection would be Pontiac. After all, it's no longer politically correct to drive an ex-military vehicle with single-digit gas mileage, nor do Millennials and Gen-Xers desire AARP-associated nameplates such as Mercury or Oldsmobile. Pontiac was originally founded in 1893 by Albert G. North and Harry G. Hamilton as the Pontiac Buggy Company, due to their location in Pontiac, Michigan. But as the early 1900s automotive revolution took off, they shifted their focus from horse-drawn carriages to motorized transportation. Taking a cue from Oakland County where they were based, they rebranded their organization as the Oakland Motor Company. Within a couple years, sales of Oakland cars were so good that it caught the attention of General Motors and they bought the company. In 1926, GM premiered the first Pontiac and its name drew inspiration from the legendary Native American War Chief, who was famous for the Battle of Bloody Run and opposition of British forces. His likeness was used in early promotional materials as well as the vehicle's emblem which was referred to simply as the "Indian Head". In 1956, the outdated emblem was replaced with a new, sleeker logo that resembled a red arrow head. It was known as "The Dart" and featured a singular star in the center which may have been a nod to Pontiac's successful Star Chief model. The 1960s saw the introduction of several popular models such as the GTO and the Firebird. The GTO was initially offered as an option package on the 1964 Tempest, and the name was the brainchild of John Delorean, who would later go on to form his own eponymous automobile company. The Firebird debuted in 1967 as a pony-car foil to Ford's award-winning Mustang. Although mechanically similar to Chevrolet's Camaro, the Firebird boasted a distinct sheetmetal nose and tail to help visually distinguish it. The 1980s were another adventurous time for Pontiac, and GM took advantage of the sales momentum by running a successful ad campaign. It proclaimed "We Build Excitement" and highlighted an arrangement with musicians Daryl Hall and John Oats. The fiery Fiero was a home-run for Pontiac and it was introduced in 1983 as an '84 model. Not only was it the first U.S. produced mid-engine sports coupe, but it also utilized lightweight, dent-resistant body panels.

Junkyard Gem: 1986 Pontiac Fiero 2M4

The mid-engined, plastic-bodied Pontiac Fiero two-seater caused great excitement when it hit the streets as a 1984 model, then became something of an embarrassment for GM when its design flaws became clear to the car-buying public. Still, when a V6 engine became available for 1985, followed by a fastback roof for 1986, the air of Pontiac Excitement around the Fiero lingered to a certain extent. We took a look at a discarded '86 Fiero GT with both the 2.8-liter V6 and the fastback body last year, and now we'll take a look at an example of the econo-commuter four-cylinder notchback version from the same year. Pontiac used the 2M4 designation (standing for two seats, mid-engine, four cylinders) on four-cylinder Fieros, while the six-cylinder cars were known as 2M6s. 2M4 decals went on four-banger Fieros for the 1984-1986 model years, while 2M6 decals seem to have been applied less consistently to the V6 cars of that period. During the early development period of the car that became the Fiero, the idea was that it would be a nimble sports car with a lightweight engine. Then the plan shifted, with the Fiero intended to be a gas-sipping commuter. When the car finally hit showrooms, it was a lot heavier than intended, it had a Chevy Citation front suspension in the back plus a Chevette front suspension, and its engine was the low-revving, weighty Iron Duke 2.5-liter straight-four. The Duke was about the least sports-car-appropriate four-cylinder engine The General could dredge up from his parts bins, but it was cheap and there was no shortage of production capacity. By the time the Fiero came out, the Iron Duke had been renamed the Tech 4. This one was rated at 92 horsepower and 132 pound-feet. The V6 Fieros get all the press today, but plenty of the Duked versions were sold (amazingly, the Chevrolet Camaro was available with Iron Duke power from 1982 through 1986). The emissions sticker tells us that this was a California-market car, rather than the "49-state" model the rest of the country got. California-specific emissions hardware added $99 to this car's price ($277 in 2023 dollars). While this car is a base model, the original buyer loaded it with options. The transmission is a three-speed automatic, priced at $465 (about $1,303 in 2023 dollars). A five-speed manual was standard equipment on the 1986 Fiero, though the old-fashioned four-speed manual was still available for a $50 credit ($140 now).