Pontiac Firebird Trans Am 1988 Coupe 2-door 5.7l on 2040-cars

Auto blog

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

Junkyard Gem: 1968 Pontiac Catalina sedan

During the late 1960s, General Motors ruled the American car landscape, growing so dominant that the federal government considered antitrust action to break up the company. The General offered sporty Corvettes and muscular GTOs and rugged pickups and opulent Fleetwoods, sure, but the fat part of the sales numbers came from the bread-and-butter full-sized sedans and coupes, which boasted superior engineering and modern-looking styling; in 1967 alone, the Chevrolet Division moved 972,600 full-sized cars, and that's not even counting the 155,100 full-sized Chevy station wagons that year. Pontiac, Buick and Oldsmobile sold the same big cars with division-specific engines and bodywork, and they flew off the showroom floors. For 1968, the entry-level full-sized car from Pontiac was the Catalina, and I've found an example of the most affordable version of the most affordable big Pontiac for 1968, discarded in a northeastern Colorado wrecking yard about 50 miles south of Cheyenne, Wyoming. A '68 GM full-sized coupe, convertible, or even a four-door hardtop might be worth the cost and effort of a restoration, but a no-options base-trim-level post sedan with rust and plenty of body filler just won't get many takers these days. Like so many vehicles that sit outside for decades on the High Plains, this one is full of rodent nests. I wouldn't want to work on the interior of this car without a respirator and a lot of work with a shop-vac, because hantavirus is a significant danger in these parts. Alfred Sloan's plan to offer a stepladder of prestige for GM buyers, in which your first new car was a Chevrolet and you moved up through Pontiac, Oldsmobile, and Buick until you became sufficiently prosperous for Cadillac ownership, worked brilliantly for decades. In 1968, the Catalina was a notch above its Impala sibling on the Snob-O-Meter, with the sedan starting at $3,004 (about $22,600 in 2019 dollars). In fact, the V8-equipped 1968 Chevrolet Impala sedan listed at $3,033, and the Oldsmobile Delmont 88 went for $3,146, so the lines were beginning to blur between the relative positions of the lower-end GM divisions by this time. The base engine in the 1968 Catalina was a 400-cubic-inch (6.5 liter) V8 rated at 265 horsepower and enough torque to tow an aircraft carrier.

Junkyard Gem: 1996 Pontiac Grand Am SE Coupe

The Grand Am was the best-selling Pontiac model in the United States for every year of the 1990s, and it outsold most of its N-Body platform-mates (including the Chevrolet Corsica/Beretta) during nearly all of that decade. A sporty-looking compact with two or four doors, the Grand Am offered true 1990s radness—and, in some cases, respectable performance — at a good price. Today's Junkyard Gem is a nicely preserved example of the facelifted 1996 Grand Am, found in a Denver-area car graveyard. This is an SE Coupe with base engine and transmission, the most affordable Grand Am available in 1996. List price was $13,499, or about $26,523 in 2023 dollars. The factory-issued Monroney sheet for this car was still inside, so we can see that the original buyer got the car at Bob Ruwart Motors in Wheatland, Wyoming (about 175 miles up I-25 from this Pontiac's final parking spot), and paid a total of $16,054 ($31,543 in today's money) after the cost of options and the destination charge. The '96 Grand AM SE buyer had to pay extra for cruise control, air conditioning, power windows, rear glass defogger and other features we now take for granted on new cars. The base engine was the 2.4-liter Twin Cam four cylinder, a member of the screaming Oldsmobile Quad 4 family. This one was rated at 150 horsepower and 155 pound-feet. A 3.1-liter V6 with 155 horses and 185 pound-feet was an option. If you got the V6 in your '96 Grand Am, however, you couldn't get a manual transmission. This car has a proper five-speed manual, which made for fun driving with the high-revving Twin Cam engine in a machine weighing just 2,802 pounds (which is quite a bit less than what the current Honda Civic weighs). It traveled just over 160,000 miles during its 27 years on the road. The body and interior were still in fairly good condition when the car arrived here, so we can assume that some expensive mechanical problem doomed this car. Perhaps the original clutch wore out and the owner didn't consider it worth replacing. After all, a mid-1990s Detroit two-door with a transmission most people can't drive isn't worth much these days. Though nobody knew it when this car was new, the Grand Am would be gone in nine years and Pontiac itself would get the axe five years after that. It makes the ordinary extraordinary. Husbands and wives would argue for 12 hours over who got to drive the Grand Am, if we are to believe this ad. Proud sponsor of the 1996 Olympic team.