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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Rent the 1967 Pontiac GTO from the XxX films now on Turo

The process of renting a car usually ranges from mildly annoying to "I'm calling corporate to get you fired." Plainly, it sucks, but sometimes you're left with no alternative. Turo, a peer-to-peer carsharing network, has created what's essentially the AirBnB for cars. Like AirBnB, the quality and variety of the rides varies based on location. If you're in Tucson, Ariz., in the next week, go check out this 1967 Pontiac GTO convertible before the release of XxX: The Return of Xander Cage. Promotions and marketing aside, this is still the opportunity to drive one of the original muscle cars. It's not clear if this is an original GTO or a Pontiac Tempest that was converted, but does it really matter? Old cars never drive as well as you hope, so, as long as it looks and sounds awesome, who cares? The owner listed on Turo is Xander C., Vin Diesel's character from the XxX franchise. This is the car that was used in the original 2002 film, and from the photos it appears to be in better shape than many other movie cars. The exterior is mostly stock, with some slight modifications to the lighting, wheels, exhaust, and trim, with the addition of a funky looking hood scoop that the listing claims shoots flames. It's not clear if it functions as an actual intake because there aren't any notes about what rests under the hood. The listing does ask for premium fuel, so more than likely it's some variation of a high-compression V8. Inside, the dashboard looks like someone raided the AutoZone accessory aisle. There are gauges, dials, toggle switches, and readouts galore. The listing also claims the Goat is packing a rocket launcher and a weapons stash under the seat. $999 per day isn't cheap, but it's less than you'd pay for a day with one of the rent-an-exotic shops you see in Los Angeles or New York. If you're not in Tucson or the price is a little too steep, Turo has what it's dubbed the Adrenaline Collection. The name may be hyperbole, but the lineup of cars is actually really solid. A quick glance reveals a 2015 Lamborghini Huracan, 2001 Ferrari 360 Spider, and a 1969 Jaguar E-Type. The car list keeps expanding, so if this proves popular, look for more cool stuff in the future. Related Video: News Source: Turo Read This TV/Movies Pontiac Performance Classics

The last Pontiac Fiero sold for $90,000 at auction

On August 16, 1988 the last Pontiac Fiero, a red GT model, rolled off the assembly line at GM's Pontiac Assembly plant located in Pontiac, Michigan. It wasn't just the final Fiero, but the final car to be built at that site. The car was raffled off to one of 1,400 plant employees that would soon have to find jobs elsewhere. Whoever that employee was, they remained faithful to the Fiero and kept it in mint condition for 32 years. Last month, it was finally time to move on. It crossed the block at GAA Auctions in Greensboro, North Carolina where it sold for an astounding $90,000. According to the auction house, that's a new world record. The price no doubt reflected the car's place in history as the last example of GM's 1980s mid-engined sports car. However, it was also showroom-new, with just 582 miles clocked on its 2.8-liter V6. 1988 models were also fitted with an upgraded, Lotus-esque suspension produced for just that one year. In addition, this car, serial number 226402, came with its original build sheet, photos from the assembly line, and a collection of news articles and books. It still wore its pre-delivery plastic on the interior and was fully loaded with automatic transmission. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The car's custodian for the past 32 years must be pleased. Bidding started at $25,000 but soon rocketed past the $65,000 reserve. You can see the action starting at the 2:50:13 mark in the video above. The Fiero was symbolic of the 1980s and stood out from the standard GM passenger car fare for its mid-engine layout and plastic body panels. In an era when GM often rebadged cars with minimal differences, the Fiero rode on its own unique chassis. It was positioned as one of the defining products for Pontiac, GM's "excitement" brand, but actual performance never quite lived up to its striking looks.  Nevertheless, it garnered a cult following. It's often the basis for (questionable) custom builds mimicking more exotic models like Ferraris and Lamborghinis, thanks to a steel space-frame design that allows body panels to be easily removed. Thankfully, this significant example escaped such a fate and will live on as a reminder of an interesting chapter of automotive history.